The Women Health App Market is estimated to be valued at US$ 3,14 Bn in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Women health apps provide a digital platform for tracking menstrual cycles, predicting ovulation, tracking fertility, monitoring pregnancy and baby growth and development, monitoring reproductive health, and assisting in family planning decisions. These apps help women gain insights about their bodies and health through reminders, notifications, and customized reports. Popular women health apps available are Clue, Flo, Glow, Ovia, Dot, Fitbit, etc. The apps collect a variety of data, such as menstrual dates, mood, symptoms, sexual activity, or fertility signs to customize each user’s experience and offer personalized insights.
Market Dynamics:
Growing awareness regarding women healthcare: There is rising awareness among women regarding tracking their menstrual cycles, fertility windows, reproductive health, pregnancy stages, baby development, etc. digitally. Women health apps help gain insights into these aspects conveniently through their mobile phones. This is increasing the adoption of women health apps.
Growing focus on preventive healthcare: Women are increasingly focusing on preventive healthcare and management of health issues. Women health apps empower them to proactively track signs, symptoms and manage issues like PMS, fertility problems, pregnancy complications, etc. early on. This drives the demand for such apps.
Rising preference for mobile health solutions: With increasing smartphone penetration globally, there is a preference shift towards mobile-based health services from conventional methods. Women find health apps as a practical, private and convenient way to manage their health on-the-go. This drives the women health app market growth.
Segment Analysis:
The women health app market can be segmented based type as period tracker, ovulation tracker, pregnancy tracker, and others. Among these, the period tracker segment dominates the market by accounting for more than 35% share owing to the benefits associated with period tracking such as predicting menstrual cycle dates, cramps, flows as well as logging mood changes. Period trackers helps women to understand their body better and plan their routine accordingly.
Pest Analysis:
Political: Governments across the globe are promoting awareness about women health issues through various campaigns and initiatives which is encouraging higher adoption of women health apps.
Economic: Rising per capita income and working women population have boosted the discretionary spending on health and wellness apps. This is positively impacting the market growth.
Social: Apps aimed at women health are gaining popularity due to rising awareness about issues like PCOS, menstrual cycle, fertility etc. Social media is driving awareness through various influencers.
Technological: Continuous innovations in app features such as integration of health sensors, AI-Enabled personalized consultations etc. are enhancing user experience and usability of these apps.
Key Takeaways:
The Global Women Health App Market Demand is expected to witness high growth, exhibiting CAGR of 14% over the forecast period, due to increasing health consciousness among women and growing penetration of smartphones.
The North America dominates the market and is expected to maintain its dominance during the forecast period as well. This can be attributed to rising awareness about women health issues and increasing adoption of period tracking and fertility/ovulation tracking apps in the region.
Asia Pacific is anticipated to exhibit fastest growth during the forecast period owing to large population base, increasing disposable incomes, and growing penetration of smartphones in countries like India and China.
Key players operating in the women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Clue, Flo Health and Fitbit are some of the most popular women health apps globally.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.