February 21, 2024
Menstrual Cup Market

Increasing Awareness About Environmental Sustainability And Women’s Health Benefits To Boost The Growth Of Menstrual Cup Market

The global Menstrual Cup Market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Menstrual cups are feminine hygiene products that are inserted into the vagina during menstruation to collect and hold menstrual fluid. Menstrual cups offer several advantages over conventional pads and tampons such as being reusable for up to 10 years which reduces landfill waste, are more cost effective in the long run and do not absorb natural lubrication which helps maintain vaginal health. They are made of medical grade silicone, latex or rubber and come in two main shapes – round/bell and stem/diamond. The round/bell shape is ideal for those new to using menstrual cups while the stem/diamond shape provides an easy removal grip.

Market key trends:

One of the key trends driving the Menstrual Cup Market is growing awareness about environmental sustainability and women’s health benefits of using menstrual cups as an alternative to single-use pads and tampons. The reusable and long lasting nature of menstrual cups helps reduce plastic waste substantially. Also, research shows that menstrual cups do not disrupt the natural vaginal flora and pH balance like tampons do. The absorption of natural lubrication by tampons increases risk of bacterial infection and toxic shock syndrome. Another major trend is the availability of menstrual cups in diverse shapes, sizes and flexibility to suit different anatomies. This is attracting more women to switch from traditional pads/tampons to cups. Increased marketing and promotion through online platforms is also positively impacting market growth.

Porter’s Analysis

Threat of new entrants: Low barrier to entry as menstrual cup manufacturing requires relatively low capital investment but established brands have strong consumer loyalty.

Bargaining power of buyers: Moderate as menstrual cups market has many substitutes like sanitary pads and tampons but cups offer more environment friendly and economical option in long run.

Bargaining power of suppliers: Low as raw materials required for menstrual cup production like medical grade silicone are globally available and suppliers have limited control over pricing.

Threat of new substitutes: Moderate threat as new substitutes like menstrual discs are emerging but cups have established themselves as safe and reusable alternative.

Competitive rivalry: High as the market has many global and local players competing on basis of product quality, pricing, brand promotions and innovation.

Key Takeaways

The Global Menstrual Cup Market Size is expected to reach US$ 1,230.56 Mn by 2030, exhibiting a CAGR of 5.2% over the forecast period. Growing awareness about benefits of menstrual cups like cost effectiveness in long run, environment friendliness as they are reusable are driving their adoption.

The Asia Pacific region dominated the market in 2023, accounting for around 35% share owing to large female population particularly in India and China. Rising disposable incomes and improving access to menstrual hygiene products are fueling demands in the region. North America is anticipated to showcase lucrative growth owing to presence of major players and rapid product innovations.

Key players operating in the menstrual cup market are Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, S.R.O., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna Gmbh, Saalt, Llc, Sterne, The Flex Company, And Yuuki Company S.R.O. Major players are focused on new product launches, partnerships and marketing campaigns to increase consumer awareness and gain higher market share.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it