by The ultra mobile devices market comprises of highly portable computing devices that are smaller and more lightweight than a conventional laptop. These devices include tablets, ultra-thin notebooks, and convertible laptops integrated with touchscreen interfaces and extended battery life for enhanced mobility.Ultra mobile devices offer compact designs and powerful performance, allowing users to work or access entertainment on the go. Their smaller form factor compared to traditional laptops make them highly portable and convenient for travel or outdoor use. Growing demand for portable yet powerful mobile computing devices from professionals as well as consumers is a key factor driving the adoption of ultra mobile devices.
The Global Ultra Mobile Devices Market is estimated to be valued at US$ 48.64 Bn in 2024 and is expected to exhibit a CAGR of 9.4% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Ultra Mobile Devices Market Demand are Apple Inc., HTC Corporation, Dell Inc., Sony Corporation, Lenovo, HP Development Company, L.P., Google Inc., Qualcomm Technologies, Inc. , Microsoft Corporation, Samsung Electronics Co., Ltd., Intel Corporation, TCL Communication and ASUSTeK Computer Inc. Growing demand for convenience, flexibility and virtual working across industries has increased the uptake of ultra mobile devices globally. Major players are expanding their portfolios and developing more powerful yet compact models to capitalize on the market potential. Increased globalization and digitalization of work practices have further propelled the demand for lightweight, portable computing solutions like ultra mobile devices across regions.
Market key trends
The ultra mobile devices market is poised for steady growth driven by the increasing trend of enhanced productivity on the go. These devices offer mobility solutions that allow users to work or access media without the limitations of traditional laptops while on the move. This has increased their adoption rate among professionals across industries. Owing to their compact form factors, ultra mobile devices also serve as attractive alternatives to tablets and mobile phones for entertainment and media consumption. Continuous technology innovations shrinking device sizes further and improving battery life are expected to boost the popularity of ultra mobile devices.
Porter’s Analysis
Threat of new entrants: New companies will find it difficult to enter the market as it requires huge R&D investments and existing players have strong brand loyalty.
Bargaining power of buyers: Individual buyers have low bargaining power due to the availability of a variety of options at different price points. However, large corporate buyers may negotiate on price and get volume discounts.
Bargaining power of suppliers: Leading companies have significant control over component suppliers and intellectual property owners due to their large business volumes. However, suppliers of specialized components may have some control.
Threat of new substitutes: substitute products like laptops, tablets and smartphones pose a potential threat. However, ultra mobile devices offer improved portability.
Competitive rivalry: Intense competition exists among established players to gain market share through continuous innovation and better features.
In terms of value, the ultra mobile devices market is currently concentrated in North America and Asia Pacific region. North America accounts for the largest share due to high adoption rates of advanced technologies and presence of major players in the region. Within Asia Pacific, China, Japan and South Korea are the biggest consumers of ultra mobile devices attributed to improving digital infrastructure and growing disposable incomes.
The fastest growing geographical region for ultra mobile devices is expected to be Asia Pacific excluding Japan. This is due to rising middle class population with increased spending power on electronic gadgets & digital services along with growing penetration of high-speed internet in major countries like China and India. Rising number of young tech-savvy users and expanding e-commerce industry will drive further growth of ultra mobile devices market in Asia Pacific region over the forecast period.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
