by Market Overview:
The North America creator economy market consists of individuals who monetize their talents, skills and passions online through various platforms. These individuals create a wide range of digital content including videos, music, articles, podcasts and more. The creator economy provides opportunities for influencers and entrepreneurs to earn income.
Market key trends:
One of the key trends driving growth in the North America creator economy market is the rising popularity of user-generated content sharing platforms like YouTube, Instagram and TikTok. Creators are leveraging these social media platforms to build audiences and monetize their influence through advertising, sponsorships, membership programs, e-commerce and digital products and services. As more users flock to these platforms for entertainment and information, the opportunities for creators to earn profits continue to expand rapidly.
Segment Analysis
The North America creator economy market is segmented into content creators and creators of goods and services. Content creators segment dominates the market and is expected to continue its dominance over the forecast period. Content creators produce digital media, virtual goods, photography, writing, and other forms of digital content. This segment is growing at a fast pace due to the rising number of platform for content creators like YouTube, Instagram, TikTok and podcasting platforms. As the consumption of digital content increases, more people are undertaking content creation as a profession or side business, driving the growth of this segment.
Key Takeaways
North America Creator Economy Market Size is expected to witness high growth, exhibiting CAGR of 34.7% over the forecast period 2023 – 2030, due to increasing digitization and adoption of social media platforms.
Regional analysis
The US dominates the North America creator economy market with the highest market share. This is attributed to factors such as early adoption of social media platforms, high internet penetration and presence of major tech companies supporting creators. The market in Canada is expected to grow at the fastest rate during the forecast period supported by initiatives to develop digital infrastructure and skills.
Key players
Key players operating in the North America creator economy market are Meta Platforms Inc., Bytedance Ltd., Etsy Inc., Fiverr International Ltd., Upwork Inc. Meta Platforms Inc. dominates the market due to its popular social media platforms like Facebook and Instagram that help creators monetize and connect with audiences. Fiverr International Ltd. is growing at a strong pace in the freelancer services segment.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
