July 15, 2024
Anime Market

Growing Fanbase Is Anticipated To Openup The New Avanue For Anime Market

Market Overview:

Anime refers to hand-drawn and computer animation originating from Japan. Some of the popular anime genres include Shonen, Shoujo, Yaoi & Yuri, Mecha, Isekai and Slice of Life. Anime has found a huge fan following across the globe due to its unique visual styles and storylines. Anime films and TV series are widely available on various streaming platforms and in theatres.

Market Dynamics:

Growing youth population and increasing urbanization worldwide have been key demand drivers for the anime market. As per United Nations, over 60% of the global population is under the age of 30. The youth population is inclined towards Japanese pop culture such as anime and manga. Fast internet connectivity and rising penetration of smart devices have boosted the popularity of online anime streaming platforms. Availability of dubbed and subtitled content in various languages has helped in penetrating new international markets for Japanese anime studios and distributors. Rising disposable incomes in emerging countries is also supporting the market growth.

Segment Analysis

The global anime market is dominated by the TV anime segment. This segment holds the largest market share owing to the high popularity of anime TV series across various genres such as shonen, shojo, seinen and more. Popular TV anime franchises such as One Piece, Demon Slayer, My Hero Academia among others attract a huge fan following and drive the sales of merchandise and home video.

The global Anime Market Size is estimated to be valued at US$ 32.38 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

PEST Analysis

Political: There are no major political risks for the anime industry. Most governments do not interfere in the creative content of anime.

Economic: The growth of the global economy and rising disposable incomes in developing nations is driving the consumption of entertainment content like anime globally.

Social: Widespread acceptance of anime and manga culture in the west through conventions, streaming platforms and merchandise is expanding the social reach of Japanese anime franchises.

Technological: Advancements in streaming platforms, VR/AR technologies and growth of e-commerce are helping the anime industry penetrate newer markets and audience demographics efficiently. Technologies enable new forms of storytelling and immersive experiences for fans.

Key Takeaways

The global anime market is expected to witness high growth, exhibiting CAGR of 17% over the forecast period, due to increasing popularity of the genre among young audiences globally.

The global anime market size for 2023 is estimated to be US$ 32.38 Bn. Emerging markets of Asia Pacific are expected to drive the highest growth in the anime industry owing to factors like rising fandom in countries like China and India.

Regional analysis: Asia Pacific currently holds the largest market share led by Japan, which is the origin of anime and largest consumer market. China is emerging as the fastest growing anime market in the region attributed to factors like policy support to manga and anime content industries and increasing online consumption on streaming platforms.

Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd.. Production houses like Production I.G and Kyoto Animation are leaders in original anime content creation.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it