by Sourdough, a type of bread made using sourdough starter and naturally fermented dough, has gained popularity over the years due to various health benefits. Sourdough bread contains natural probiotics and prebiotics that help improve gut health and digestion. This sourdough starter contains lactic acid bacteria and yeast that ferment the dough slowly over long hours. The long fermentation process breaks down phytic acid and gluten proteins making it easier to digest compared to regular bread. Moreover, sourdough bread has a lower glycemic index, making it suitable for diabetics. Rising awareness about health benefits and adoption of healthy eating habits have increased the demand for sourdough bread globally.
The global sourdough market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growing demand for healthy bakery products is a key driver of the sourdough market. The long fermentation process of sourdough bread makes it rich in nutrients and easy to digest. Moreover, sourdough contains natural probiotics that improve gut health. This has increased its demand among health-conscious consumers globally. Another driver is the adoption of artisanal baking practices. Traditional bakeries are emphasizing the use of natural ingredients and age-old sourdough methods for bread preparation. This has resulted in an influx of innovative sourdough products such as sourdough crackers and pizza bases. Furthermore, the rising popularity of clean label and organic food trends is propelling the demand for sourdough bread as it uses simple ingredients without any preservatives. The exposure to new sourdough recipes through online blogs and videos is also fueling interest in home baking of sourdough products. On the flip side, the long preparation time of sourdough may restrain its market to some extent.
Segment Analysis
The sourdough market is segmented into commercial sourdough and traditional sourdough. The commercial sourdough segment dominates the market and accounts for over 70% share due to increasing establishments of bakeries and food chains globally. Commercial sourdough production involves mechanized and standardized processes for consistent quality and supply to meet the increasing demand.
PEST Analysis
Political: Food safety regulations around the world support the sourdough market. Regulations favor use of naturally fermented sourdough over other baked products with artificial preservatives.
Economic: Growing disposable incomes and health awareness drive the demand for healthier baked goods. The sourdough market benefits from rising spend on artisanal and organic food products.
Social: Changing lifestyles and busy schedules increase the demand for ready-to-eat foods. Sourdough breads meet this demand as they have longer shelf life without preservatives. Promotion of sourdough’s health benefits also boosts its social acceptance.
Technological: Advancements in sourdough production processes help optimize consistency and yield. Automated equipment reduces production time and cost of commercial sourdough compared to traditional methods.
Key Takeaways
The Global Sourdough Market Growth is expected to witness high at a CAGR of 13% during the forecast period of 2023 to 2030. Regional analysis shows Europe dominates with over 40% share due to strong sourdough baking culture and tradition. France and Germany are the fastest growing markets in Europe. Key players operating in the sourdough market are Tata Communications Ltd., Amazon CloudFront €“ Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc. Key players focus on expanding into untapped markets through partnerships with local bakeries and retail chains.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
