by The United States artificial sweeteners market has witnessed significant growth in recent years, owing to increasing health consciousness among consumers and growing prevalence of obesity and diabetes. Artificial sweeteners such as sucralose, aspartame, and saccharin are commonly used as sugar substitutes in various food and beverage products including carbonated drinks, baked goods, confectionaries, dairy products and table-top sweeteners. They provide sweetness without calories and are useful for weight management and maintenance of blood glucose levels in diabetic patients.
The global U.S. artificial sweeteners market was valued at US$ 2.66 Billion in 2023 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030, as highlighted in a new report published by CoherentMI.
Market Key Trends:
One of the key trends in the U.S. artificial sweeteners market is the increasing demand for low-calorie food products. With rising health awareness, consumers are becoming more conscious about the ingredients used in their food products and prefer foods that are low in calories and sugar. This has boosted the demand for artificially sweetened beverages, snacks, baked goods and confectionery items. Manufacturers are developing innovative product formulations using artificial sweeteners to create lower sugar alternatives. Additionally, improving regulations around food labeling are also encouraging food companies to reduce sugar content and switch to artificial sweeteners. This growing demand from health-conscious consumers is expected to drive the growth of the U.S. artificial sweeteners market over the forecast period.
U.S. Artificial Sweeteners Market Segmentation
By Product Type
Aspartame
Acesulfame-K
Saccharin
Sucralose
Neotame
Stevia
Others (Luo Han Guo, Cyclamate etc.)
By Application
Beverages
Food
Pharmaceuticals
Personal Care
Tabletop Sweeteners
Others (tobacco, animal feed etc.)
By Form
Powder
Liquid
Granular
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Others
Porter’s Analysis
Threat of New Entrants: The threat of new entrants in the U.S. artificial sweeteners market is moderate. Significant capital investments and regulatory requirements discourage new entrants.
Bargaining Power of Buyers: The bargaining power of buyers is high due to availability of substitutes. Buyers can switch to natural sweet alternatives if prices increase significantly.
Bargaining Power of Suppliers: The bargaining power of suppliers is moderate as major sweetener manufacturers have established global presence with few substitutes available.
Threat of new substitutes: The threat of substitution is high with the emergence of natural sweeteners like stevia and monk fruit extracts serving as alternatives to artificially sweetened products.
Competitive Rivalry: The competitive rivalry is high among established players to capture greater market share by innovations and brand building.
Key Takeaways
The global U.S. Artificial Sweeteners Market Size is expected to witness high growth. The global U.S. artificial sweeteners market was valued at US$ 2.66 Billion in 2023 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030.
Regional analysis: The western region dominates the U.S. artificial sweeteners market currently due to high consumer awareness about low-calorie sweeteners. The southern region is expected to grow at a high pace during the forecast period supported by increasing health-conscious population.
Key Players: Key players operating in the U.S. artificial sweeteners market are Imperial Suga, Cargill, Tate & Lyle, Archer Daniels Midland Company. Imperial Suga leads the market with its wide range of sugar substitutes including aspartame, sucralose and saccharin.
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FAQ’s
Q.1 What will the market development pace of the U.S. Artificial Sweeteners Market?
Q.2 What are the sales, revenue, and price analysis of the top players of the U.S. Artificial Sweeteners Market?
Q.3 What are the market opportunities and threats faced by the vendors in the U.S. Artificial Sweeteners Market?
*Note:
1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
