by Salt substitutes, also known as salt replacers or salt alternatives, are ingredients that mimic the flavor of table salt or sea salt without containing significant amounts of sodium chloride. Common salt substitutes include potassium chloride, calcium chloride, and magnesium chloride which are used in various food applications like snacks, sauces, and seasonings. Salt substitutes contain little to no sodium and help reduce levels of sodium in food products. The global demand for low-sodium food options has increased significantly over the past few years owing to rising health consciousness among consumers. According to studies, excessive sodium intake is linked to increased risks of high blood pressure, cardiovascular diseases, and stroke. With growing awareness about health impacts of high salt diets, consumers are increasingly preferring food and beverages with lower sodium content, thus driving the adoption of salt substitutes across the food industry.
The global Salt Substitutes Market is estimated to be valued at US$ 1.41 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Growing health concerns and preference for low sodium diet: As mentioned earlier, excessive sodium intake increases risks of heart diseases and high blood pressure. The World Health Organization recommends daily sodium intake to be less than 2000mg which is equivalent to 5 grams of salt. However, average daily consumption of salt in many countries exceeds this limit. This has increased health risks at population level. With growing awareness, consumers are actively looking to limit their salt consumption through diet modifications. This growing demand for low sodium food options acts as a major driver for salt substitutes market.
Versatility in food applications: Salt substitutes can be used in various food products like snacks, sauces, ready meals, cured meats, and cheese due to their versatility. They mimic salt flavor without excessive sodium. This allows food companies to offer low and reduced sodium versions of many popular packaged food items. The wide range of applications in the food industry further propels the demand and adoption of salt substitutes.
Segment Analysis
The global salt substitutes market is dominated by the potassium chloride sub-segment. Potassium chloride-based salt substitutes account for over 60% of market share owing to their similar taste and flavor profile as regular table salt. Unlike regular table salt which contains sodium chloride, potassium chloride has lower sodium content and thus appeals to the health-conscious population looking to reduce their sodium intake.
PEST Analysis
Political: Growing government campaigns to reduce sodium intake at population level through labeling and taxing high-sodium foods has boosted demand for healthier salt alternatives.
Economic: Rising disposable incomes and growing health awareness is driving consumers towards premium priced specialty ingredients like salt substitutes globally.
Social: Changing lifestyles and focus on preventive healthcare has made consumers more experimentative with their diets and open to trying new products promising health benefits.
Technological: Advancements in micro-encapsulation technologies have enabled salt substitute manufacturers to mask bitter or unpleasant tastes and mimic salt’s signature savory taste.
Key Takeaways
The global Salt Substitutes market Growth is expected to witness high growth between 2024-2031 driven by surging health awareness and lifestyle changes. The global Salt Substitutes Market is estimated to be valued at US$ 1.41 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024 to 2031.
Regionally, North America dominated the market and accounted for over 35% value share in 2024 led by the US. The region is expected to continue its dominance driven by rapidly growing health-conscious population actively seeking low-sodium foods. Asia Pacific is anticipated to be the fastest growing regional market for salt substitutes projected to expand at an 8.5% CAGR over the forecast period. China, India and other Asian countries are witnessing escalating prevalence of lifestyle diseases like hypertension prompting consumers to reduce salt intake.
Key players
Key players operating in the salt substitutes market are Keysight Technologies Inc., Rohde & Schwarz GmbH & Co. KG, Agilent Technologies, Inc.,Anritsu Corporation, TDK-Lambda Corporation, Advanced Energy Industries, Inc., Tektronix, Inc., Amplifier Research (AR),Thales Group, Teradyne, Inc., National Instruments Corporation, AMETEK, Inc., Boonton Electronics (Wireless Telecom Group), Electronics & Innovation, Ltd., NoiseXT.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
