The Qatar Meetings, Incentives, Conferences and Exhibitions (MICE) industry involves the planning and execution of corporate meetings, incentive trips, conferences, exhibitions, sports or cultural events. MICE events serve the purpose of networking, education, marketing or public relations. The industry offers various services like venue selection, accommodation bookings, event organization, catering facilities etc. With Qatar hosting FIFA World Cup 2022 and several other global sporting events, the Qatari MICE sector is witnessing strong growth prospects.

The Global Qatar Meetings, Incentives, Conferences and Exhibitions (MICE) Market  is estimated to be valued at US$ 1.93 Mn in 2024 and is expected to exhibit a CAGR of 6.5% over the forecast period 2024 to 2030.

Key players operating in the Global Qatar Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size  are Renault SA, PSA Group, Tata Motors, Changan Automobile, BAIC Motor Corporation, Toyota Motor Corporation, Honda Motor Co., Nissan Motor Co., Volkswagen AG, BMW Group, Daimler AG, Hyundai Motor Company, Fiat Chrysler Automobiles, Mitsubishi Motors, Ford Motor Company, General Motors, Mazda Motor Corporation, Subaru Corporation, Isuzu Motors Ltd, Suzuki Motor Corporation.

Key Takeaways

Key players related content: Key players in the Qatar MICE market such as Renault SA, PSA Group, Toyota Motor Corporation etc. are focusing on organizing global conferences and exhibitions around various industry verticals to leverage business opportunities.

Growing demand in market: With Qatar hosting major global sporting events like FIFA World Cup, there is a rising demand for MICE activities and services in the country. Various trade shows, corporate meetings and cultural festivals are being planned around these mega events.

Global expansion of market: Qatari MICE players are expanding globally through strategic partnerships and acquisitions. This enables them to cater to the outbound MICE requirements of multinational corporations seeking destinations in Southeast Asia or Europe.

Market key trends

Digital transformation of MICE activities: With hybrid work models becoming mainstream, virtual and hybrid conference solutions blended with on-ground experiences are gaining popularity. Key players are investing in digital infrastructure to offer such hybrid MICE services.

Sustainability initiatives: There is increasing emphasis on green meetings and reducing the carbon footprint of MICE events. Eco-friendly practices around waste management, energy usage and local sourcing of food are being adopted.

Focus on niche experience-based events: Beyond traditional conferences, specialized events centered around arts, culture, culinary experiences, adventure sports etc. are in trend. This enriches the MICE offerings and engage attendees better.

Porter’s Analysis

Threat of new entrants: The Qatari government offers subsidies and other incentives to local companies in the MICE market, making it difficult for international players to enter. Bargaining power of buyers: Large corporations and government entities have significant bargaining power as buyers due to the volume of business they generate for MICE events.

Bargaining power of suppliers: Suppliers of MICE services and infrastructure have moderate bargaining power given the limited options and dependence of event organizers.

Threat of new substitutes: There are no close substitutes for physical MICE events. Virtual/hybrid events offer some substitution but do not replicate the experience of in-person interactions.

Competitive rivalry: Competition is high amongst existing MICE providers and venues given the presence of well-established global players and availability of luxurious facilities.

Quatar is currently the largest geographical market for MICE industry in terms of value, driven by the presence of rich corporate clients and wealth tourism. The Qatari government is also investing billions of dollars in developing world-class infrastructure to strengthen the country’s position as a global MICE destination. Asia Pacific region excluding Quatar is emerging as the fastest growing geographical market for MICE industry over the forecast period due to rapid economic growth, rising spend on business travel and events from large corporations in China, India and ASEAN countries.

Geographical Regions
Qatar is currently the largest geographical market for MICE industry in terms of value, driven by the presence of rich corporate clients and wealth tourism. The Qatari government is also investing billions of dollars in developing world-class infrastructure to strengthen the country’s position as a global MICE destination. Asia Pacific region excluding Quatar is emerging as the fastest growing geographical market for MICE industry over the forecast period due to rapid economic growth, rising spend on business travel and events from large corporations in China, India and ASEAN countries.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it