The micellar casein market comprises milk protein isolate powders that contain high levels of casein protein in micellar form. Micellar casein provides sustained release of amino acids into the bloodstream and aids in muscle protein synthesis. The growing consumer focus on health, nutrition and fitness has propelled the demand for micellar casein as a dietary supplement.
The Global Micellar Casein Market is estimated to be valued at US$ 856.96 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Micellar Casein are Arla Foods Ingredients Group P/S, The Milky Whey, Inc., ProteinCo, Havero Hoogwegt B.V., Idaho Milk Products, Inc., Milk Specialties Global, AMCO Proteins, Ingredia SA, Glanbia Nutritionals, Inc. Key players are focusing on new product launches and upgrades to cater to the increasing demand.
The growing demand for sports and clinical nutrition is a major factor driving the Micellar Casein Market Demand. Micellar casein supplies complete protein to muscles and aids in recovery and muscle growth. The expanding base of health-conscious consumers and gym-goers has bolstered the sales of micellar casein globally.
The micellar casein market is witnessing robust growth in demand across regions. Leading manufacturers are investing in capacity expansions and new production facilities to cater to the growing international demand. The rising demand from developed markets in North America and Europe and emerging economies in Asia Pacific is prompting manufacturers to expand globally.
Market Key Trends
The rising prominence of clean label and vegan products is a major trend in the Micellar Casein Market Size And Trends . Plant-based protein powders are gaining widespread acceptance from health-conscious consumers. Key players have launched organic, non-GMO and vegan micellar casein varieties to cater to diverse consumer preferences for sustainable and ethical products.
Porter’s Analysis
Threat of new entrants: New players would need substantial capital investments and technological capabilities to produce micellar casein powders and compete with established market players.
Bargaining power of buyers: Buyers include various end-use industries and have moderate to high bargaining power due to availability of substitutes and price sensitivity.
Bargaining power of suppliers: A few suppliers dominate the production of micellar casein and have moderate bargaining power due to established supply chains and manufacturing facilities.
Threat of new substitutes: Substitutes include other protein supplements but micellar casein offers unique nutritional profile and functionality.
Competitive rivalry: Market is growing at steady pace and market players compete on quality, production capability and innovation to gain market shares.
The micellar casein market in North America is concentrated and holds the largest market share currently. Majority of production and consumption occurs in the United States and Canada due to presence of leading dairy producers and protein supplement manufacturers. The Asia Pacific region is projected to be the fastest growing market during the forecast period. Increasing health and wellness trends along with income growth is expected to drive demand for high quality dairy proteins like micellar casein in countries like China, India and other Southeast Asian nations.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn