The India fertility monitor market has been gaining momentum over the past few years. Fertility monitors are body-worn devices that help analyze urinary hormones and BBT (basal body temperature) to track ovulation and identify the fertile window in a woman’s menstrual cycle. They have gained prominence as a modern contraceptive strategy for couples practicing natural family planning methods. Fertility monitors are non-intrusive, highly effective in predicting ovulation, and useful for both family planning as well as conception.
India Fertility Monitor Market is estimated to be valued at US$ 2.82 Mn in 2024 and is expected to exhibit a CAGR of 8.3% over the forecast period 2024 To 2031.
Market Drivers
The primary factor driving the India Fertility Monitor Market growth is increased awareness about family planning and modern contraception techniques among women of reproductive age.Fertility monitors as a safe, non-invasive fertility awareness method are gaining popularity compared to traditional calendar/temperature based methods. Additionally, rising internet penetration in India is enabling wider access to fertility care devices through e- commerce platforms, thereby propelling the uptake of fertility monitors in urban as well as remote areas of the country.
Key Takeaways
Key players operating in the India fertility monitor market are F. Koninklijke Philips N.V.,
Schiller, Midmark Corporation, Smiths Medical, Vyaire Medical, Inc., SDI Diagnostics,
Nihon Kohden Corporation, COSMED srl, Fukuda Sangyo Co. Ltd., Medicare Systems, MGC Diagnostics Corporation, LabTech. Indian fertility monitor market is witnessing considerable opportunities due to rising internet penetration in both urban and rural areas providing scope for online retailers to enhance access to fertility monitors across the country. Rising awareness, growing disposable income, and supportive government initiatives are fueling the adoption of fertility monitors in domestic as well as international markets, leading to the global expansion of the India fertility monitor industry.
PEST Analysis
Political: The government initiatives to promote family planning and women’s healthcare to reduce population growth are promoting fertiltiy monitors adoption. Strict regulations on medical device approval and import tariffs impact market growth.
Economic: Rising household incomes and health awareness is increasing spends on health and personal care. However currency fluctuations impact device import costs. Social: Increased acceptance of fertility tracking and family planning. Social media influences lifestyles. Working women’s participation impact reproductive choices. Technological: advancement allowing connected mobile applications, artificial intelligence analysis. Cloud sharing of fertility data. Wearable monitors for comfortable usage.
Geographical regions where market concentrated in terms of value: The India Fertility Monitor Market Regions Analysis indicates that the North and South regions of India hold a major share currently due to higher women literacy and affordability in major cities.
Programs by government and NGOs created awareness impacting adoption.States of Maharastra, Karnataka, Tamil Nadu and Delhi account for almost 50% market currently due to established healthcare facilities and gynecologist availability guiding women.
Fastest growing region: Eastern states are projected to be fastest growing regions during forecast period. Initiatives by state governments and central schemes percolating healthcare access in Rural areas. Improving internet penetration also impacts region as e-commerce portals offer safe services. Brand awareness campaigns by global players focusing on Tier 2 and 3 locations will boost adoption in states like Bihar, West Bengal and Odisha beyond metros in coming years. Rising disposable incomes in developing small towns expected to upscaling overall India fertility monitor market size.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
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