by Menstrual cups are reusable alternatives to disposable period products like pads and tampons. Made from medical-grade silicone, latex, or rubber, menstrual cups are inserted into the vagina during a period to collect and hold menstrual flow. Some key advantages of menstrual cups include durability and longevity as they can last for up to 10 years with proper care and cleaning. They are more environmentally sustainable than pads and tampons which eventually end up in landfills. Menstrual cups also allow for less interruption in daily activities as they can be kept in longer (up to 12 hours) without the need for frequent changes.
The global menstrual cup market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising Affordability and Convenience- One of the key drivers boosting the menstrual cup market is their rising affordability as compared to pads and tampons which need continuous repurchasing. On an average, a menstrual cup costs around $30 initially but can last for 10 years, working out to be more affordable in the long run. Their reuse-friendly and leak-proof nature also makes them highly convenient to use as compared to other disposable products. This has been a major factor driving their adoption, especially among working women and teenagers who are more mobile.
Environmental Sustainability- Another driver has been the rising awareness about environmental sustainability and benefits of using eco-friendly period care products. Unlike pads and tampons, menstrual cups do not end up in landfills as they are reusable for years. This has positively impacted the market growth with more consumers shifting to cups for their low carbon footprint. Various government campaigns have also promoted sustainable cup usage.
Segment Analysis
The global menstrual cup market is dominated by the reusable segment. Around 80% of the market shares are occupied by reusable menstrual cups as they offer cost savings over the long run and are environment friendly. They can be used for several menstrual cycles before needing replacement.
PEST Analysis
Political: There are no major political risks impacting the menstrual cup market currently.
Economic: With rising incomes and awareness about women’s health and hygiene, the demand for reusable and affordable menstrual products like cups is increasing. This will drive the market growth.
Social: Acceptance towards menstrual cups has increased over time. The social stigma around menstrual hygiene is reducing which is positively impacting the market. Also, emphasis on environmental sustainability is propelling the demand for eco-friendly cups.
Technological: Players are focusing on new product developments. Features like flexible design, convenient sizes, leak-proof quality are being incorporated to offer enhanced comfort and usage convenience. App-based solutions are also being introduced to facilitate easy tracking of periods.
Key Takeaways
The Global Menstrual Cup Market Growth is expected to witness high over the forecast period of 2023 to 2030 supported by increasing awareness about benefits of cups.
Regional analysis: Asia Pacific currently dominates the global market backed by large population base especially in developing countries like India and China. Improving hygiene standards and focus on women healthcare will fuel menstrual cup sales in the region.
Key players: Key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Innovation to cater comfort and requirements of different body types is key focus area. Partnerships and promotions will help the players to strengthen their foothold in the industry.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
