May 22, 2024
Kombucha Market

The Global Kombucha Market Driven by Rising Preference for Probiotic Beverages

Kombucha is a fermented tea drink that is prepared using tea, sugar, bacteria and yeast. It is considered a symbiotic culture of bacterial and yeast (SCOBY) that is fermented over a period of time to develop its tart, slightly effervescent and sometimes acidic flavor. Kombucha is known for its benefits such as enhanced immunity, improved digestion, detoxification and weight management. It provides antioxidant & anti-inflammatory properties due to presence of polyphenols & other phytonutrients. Kombucha also contains healthy acids like glucuronic acid, glucaric acid and enzymes that support liver function.

The Global Kombucha Market Size is estimated to be valued at US$ 3.92 billion in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends in the global kombucha market is the increasing introduction of innovative and novel flavors. Manufacturers are focusing on experimenting with various ingredients and new flavor combinations to expand their portfolio and attract more consumers. For instance, Kombrewcha introduced chili lime, turmeric grapefruit and watermelon ginger flavors. Other prominent flavors gaining traction include pine & cactus, coffee, chocolate and beetroot. moreover, prominent players are offering season flavors as well to cash in on seasonal demand.

Porter’s Analysis

Threat of new entrants: The kombucha market has moderate barriers for new entrants given the relatively high capital required for building production facilities and brand development.

Bargaining power of buyers: Buyers have moderate bargaining power in the kombucha market with numerous established brands and private label options available. However, kombucha products are differentiated by flavors and functional benefits.

Bargaining power of suppliers: Suppliers of kombucha ingredients such as tea and cane sugar have low to moderate bargaining power given the availability of multiple ingredient suppliers.

Threat of new substitutes: There is a moderate threat from new substitutes such as probiotic juices and drinks as well as other functional beverages. However, kombucha is unique as a fermented probiotic tea beverage.

Competitive rivalry: The kombucha market has high rivalry with several big brands and many smaller craft producers vying for market share. Companies compete based on new flavors, formulations and marketing.

Key Takeaways

The global kombucha market is expected to witness high growth over the forecast period of 2024 to 2031 supported by rising health consciousness, popularity of functional beverages and new product launches. The global Kombucha Market is estimated to be valued at US$ 3.92 billion in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.

Regional analysis: North America currently dominates the global kombucha market with the largest revenue share of over 35% in 2024. This is attributed to high consumer awareness levels regarding the health benefits of fermented drinks and presence of major brands in the region. Asia Pacific is expected to be the fastest growing market through 2031 supported by growing health and wellness trends as well disposable incomes in countries like China, India and Japan.

Key players: Key players operating in the kombucha market include Vinci, Bouygues, Grupo ACS, Hochtief, Balfour Beatty, Laing O€TMRourke, Bechtel, Kiewit, HOCHTIEF, and Skanska. Companies compete based on new product development, flavors, formulations as well their expanding manufacturing and distribution footprint globally.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it