February 19, 2025
India Creator Economy Market
Ict

India Creator Economy Market Is Driven By Rapidly Growing Digital Content Ecosystem

The creator economy in India refers to a fast expanding universe of digital content creators, influencers, entrepreneurs, and publishers working on online platforms across various genres like blogging, vlogging, gaming, podcasting, photography, and more. Creators leverage digital tools, platforms and skilled communities to conceptualize, produce and distribute multimedia content for online audiences. This enables independent professionals as well as hobbyists to earn decent secondary incomes through branded partnerships, sponsorships, membership subscriptions and direct payments via virtual tips or gifts. With rapidly growing smartphone and internet penetration coupled with affordable data costs in a large and youthful demography, India is witnessing a boom in creator-led content consumption across platforms like YouTube, Instagram, Sharechat, TikTok and more. The access to global as well as local audiences have opened up new opportunities for creative talents to launch independent careers.

The global India Creator Economy Market was valued at US$ 976.0 Mn in 2023 and is expected to exhibit a CAGR of 22% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.

Market Key Trends:

One of the key trends driving the Indian creator economy is the rise of regional languages content. As more people in rural India come online for the first time, there is a massive surge in demand for content in native tongues like Hindi, Tamil, Telugu, Kannada, Marathi and others. Several platforms have now localized operations to facilitate the growth of content creators across diverse Indian communities. Podcasts, short video clips, interactive stories, songs and comedy shows in the mother tongues have become hugely popular attracting millions of fans. This presents a huge opportunity for talented individuals outside the big metropolitan cities to build successful media businesses solely focused on serving the next few hundred million internet users in small towns and villages of India.

India Creator Economy Market Segmentation

By Platform:
Video
Audio
Writing
Live Streaming
Others

By Type of Creators:
Independent Individual Creators
Commercial/Professional Creators
Influencer Agencies
MCNs
Others

By City type:
Metros
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities and Rural

By End Use:
Media & Entertainment
Education
Marketing/Advertising
Consulting
Technology
Others

Porter’s Analysis

Threat of New Entrants: The threat of new entrants is moderate. The India creator economy market requires high initial investments and specialized skillsets which act as entry barriers for new players.

Bargaining Power of Buyers: The bargaining power of buyers is high. Buyers have several options to choose from and can switch between platforms easily based on features offered and monetization opportunities.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. Top creators have specialized talents and large fan following which gives them an advantage but platforms also have alternative talent pools to choose from.

Threat of New Substitutes: The threat of new substitutes is high. Continuous innovation in AR/VR and AI/ML technologies could lead to emergence of new business models and substitutes.

Competitive Rivalry: Competition in the market is intense with presence of global as well as regional players offering similar features and monetization models.

Key Takeaways

The global India Creator Economy Market Size is expected to witness high growth over the forecast period supported by rising internet and smartphone penetration. The market size is projected to reach US$ 976.0 Mn in 2023, growing at a CAGR of around 22% during 2023-2030.

Regional Analysis: The India creator economy market is dominated by the western region with states like Maharashtra, Gujarat and Delhi NCR contributing over 30% share. The southern region is the fastest growing market owing to rising content demand in languages like Telugu, Tamil and Kannada.

Key Players: Key players operating in the India creator economy are YourQuote, Pratilipi, Khabri, Kalakaar, Vernacular.ai, Vokal, Ultra Media & Entertainment, Pocket FM, Krazybee, Kreateurs, Social Swag, Qoruz, Vyapaar App, Kutumb, BluSmart Mobility, Beatoven.ai, SimSim, Dunzo. Players are focusing on facilitating collaboration, offering advanced monetization tools and expanding into new content categories and languages to strengthen their market positions.

Reasons to Purchase India Creator Economy Market Report:

1. Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

2. Develop/modify business expansion plans by using substantial growth offerings in developed and emerging markets.

3. Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the India Creator Economy Market.

FAQ’s

Q.1 What will the market development pace of the India Creator Economy Market?

Q.2 What are the sales, revenue, and price analysis of the top players of the India Creator Economy Market?

Q.3 What are the market opportunities and threats faced by the vendors in the India Creator Economy Market?

*Note:
1.       Source: CoherentMI, Public sources, Desk research
2.       We have leveraged AI tools to mine information and compile it

Money Singh
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →