May 29, 2024
Digitally Printed Wallpaper Market

Digitally Printed Wallpaper Market is gaining traction through enhanced designs and vibrant styles.

Digitally printed wallpaper provides homeowners and commercial spaces vibrant designs, enhanced color combinations and wide variety of patterns which are difficult to achieve through traditional printing methods. It allows customers to customize patterns with choice of colors, designs and textures. The global digitally printed wallpaper market offers eco-friendly, low minimum order quantities and versatile options for small spaces.

The Digitally Printed Wallpaper Market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the digitally printed wallpaper are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles & Wallcovering, Londonart, and John Mark Ltd. The industry is anticipated to witness significant demand due to rising home improvement projects and growth in commercial construction activities. North America and Europe dominate the global market due to increased digital printing adoption and growing consumer preference for eco-friendly wallpaper.

Growing demand in market: The Digitally Printed Wallpaper Market Size is gaining traction due to increasing consumer preference for sophisticated interior décor and demand for customized wall surfaces. Wallpaper printing technology advancements allow for higher resolution printing of intricate designs. Increased spending on home décor and renovations especially in developing regions of Asia Pacific and Latin America is fueling market growth.

Global expansion of market: The industry is witnessing increased investment towards automated printing facilities, digital design centers and expansion into emerging markets. Major players are enhancing digital capabilities and collaborating with designers to provide on-trend designs. Regional players are focusing on domestic markets through e-commerce platforms and local presence. The market is expected to grow at a high rate in Asia Pacific and Middle East & Africa due to rising construction activities, improving standards of living and changing consumer preferences.

Market key trends
Customization is a major digitally printed wallpaper trend driving demand. Printers offer vast libraries of designs that can be customized with personalized color palettes, images and patterns. Sustainability is another key trend with manufacturers focusing on eco-friendly digital printing without use of toxic inks or heavyweight non- recyclable materials. Quick turnaround times allow for producing small batches economically. Major players are investing in advanced software for photorealistic designs, lifelike textures and seamless printing capabilities. Developments in digital wallpaper with features like acoustic insulation, easy installation and cleaning are expected to increase commercial applications.

Porter’s Analysis

Threat of new entrants: The digitally printed wallpaper market requires high initial investments which acts as an entry barrier for new players. Established brands have established supply chains and distribution networks.
Bargaining power of buyers: Individual buyers have low bargaining power due to the availability of a variety of design options at competitive prices. However, large dealers and retailers can negotiate on pricing.
Bargaining power of suppliers: The market has several raw material suppliers which reduces their bargaining power. However, designs and technology suppliers have some influence over prices.
Threat of new substitutes: Alternatives like paints, wall murals are substitutes but lack the variety of designs, durability and easy installability of digital wallpaper.
Competitive rivalry: The market has numerous global and regional players competing on design, customization, and pricing leading to high competition.

Geographical Regions

Europe accounts for the largest share in the Digitally Printed Wallpaper Market  due to the high demand from countries like Germany, UK, France, and Italy. The demand is driven by the increase in residential & commercial construction activities and growing preference of wallpaper over traditional paints.

Asia Pacific region is expected to be the fastest growing market during the forecast period. Countries like China, India are witnessing rapid urbanization, increase in middle-class population and their willingness to spend on home decor & remodeling. This is fueling the demand for wallpaper in the commercial and residential construction sectors.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it