July 25, 2024
Cold Pressed Juice Market

Health benefits to favor cold pressed juice consumption driving the Cold Pressed Juice Market growth

The global Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cold pressed juice refers to juices that are extracted or squeezed from fruits and vegetables using a hydraulic press or auger applied pressure. No heat is used during the extraction process to protect the nutritional value, flavor, and color of the produce. Cold pressed juices retain maximum vitamins, minerals, antioxidants and enzymes due to the low-heat processing. They contain high levels of vitamin C, polyphenols and thousands of antioxidants required for a healthy body. Their fresh, crisp taste appeals health-conscious consumers. Rising health awareness among people regarding benefits of consuming fresh juices made without preservatives or additives is driving the demand for cold pressed juices. The growing preference for natural, organic and plant-based beverages is also fueling the market growth.

Market key trends:

One of the major trends witnessed in the market is the growing demand for cold pressed juices with functional ingredients and add-ons. Manufacturers are offering juices infused with superfoods like turmeric, ginger, honey, cinnamon etc. to enhance their nutritional value. For example, Juice Press offers GlowGetter cold pressed green juice with turmeric, apple, lemon and ginger. Consumers’ preference for convenience foods is another trend influencing cold pressed juices. Companies pack juices in bottles for on-the-go consumption. RAW Pressery and Evolution Fresh sell juices in bottle format for easy portability. Millennial population is increasingly adopting healthy lifestyles and diets. Their rising health-consciousness and spending on healthy beverages like cold pressed juice is favoring market growth. Manufacturers are launching juices targeted at this consumer segment through social media campaigns and online sales channels.

Porter’s Analysis

Threat of new entrants: The cold pressed juice industry requires high initial investments for establishing production facilities and cold pressing equipment. This poses barriers for new players.
Bargaining power of buyers: Large retailers such as supermarkets have considerable bargaining power over producers as they can influence prices. However, health-conscious consumers have willingness to pay premium prices for cold pressed juices.
Bargaining power of suppliers: Top producers source organic fruits and vegetables from a large network of suppliers globally. This reduces their dependence on a particular supplier.
Threat of new substitutes: Other health drinks like bottled green juices, vegetable juices and smoothies pose competition. However, cold pressed juices are preferred for their purity and high nutritional content without additives.
Competitive rivalry: The market consists of global and local players. Players compete on the basis of product variety, quality, freshness, health benefits and innovative packaging and marketing strategies.

Key Takeaways

The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 8.4% over the forecast period, due to increasing health consciousness among consumers. Cold pressed juices are gaining popularity as a healthy alternative to soft drinks and packed juices with preservatives.

Regional analysis: North America represents the largest as well as the most advanced market for cold pressed juices, followed by Europe. Increased awareness about benefits of plant-based, additive-free cold pressed juices and their clean label status is driving growth in these regions. Asia Pacific is expected to witness the fastest growth during the forecast period with rising agricultural output, growing health trend and expanding retail infrastructure in populous countries like India and China.

Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. Key players are adopting strategies like product innovation, marketing campaigns and expansion into new regions to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it