April 20, 2024
Baby Food Market

The Baby Food Market Is Set For Immense Growth Driven By Rising Working Women Population

The baby food market has seen immense growth over the years owing to the rising demand of nutritional food for infants and toddlers. Baby food products such as infant formula, dried baby food, prepared baby food and other convenience foods provide balanced nutrition to support a baby’s physical and mental development. These products are easy to prepare and feed which has increased their preference among busy parents and working mothers.

The Global Baby Food Market Size is estimated to be valued at US$ 58.15 Mn in 2024 and is expected to exhibit a CAGR of 3.5% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the baby food market are Echosens, HISKY Medical Technologies Co., Ltd. and SMEDA Medical Co., Ltd. The participation of major players has led to product innovation and increased accessibility of baby food products worldwide.
Growing working women population along with rising disposable income has significantly driven the demand for baby food. Working mothers especially rely on nutrition-rich baby food products that save time and effort in feeding infants.
The baby food market is witnessing increasing global expansion as key players focus on expanding their presence across emerging markets. Growing birth rates in developing nations of Asia Pacific and Latin America provide immense scope for baby food companies in these untapped regions.

Market key trends

One of the major trends gaining momentum in the baby food market is the rising demand for organic and clean label products. Consumers are increasingly preferring organic baby foods made from natural ingredients without the use of synthetic preservatives, colors or flavors. Players are launching organic baby product ranges made from fruits, vegetables and grains to leverage the premium organic market. Furthermore, surge in millennial parenting is driving the demand for easy to prepare and convenient packaging of baby food such as pouches, bottles and jars. Packaging innovations providing on-the-go feeding solutions are expected to remain popular in the market over the forecast period.

Porter’s Analysis

Threat of new entrants: The baby food market has moderate barriers to entry due to established brand loyalty and significant capital requirements for R&D and production facilities.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and sensitivity to price. However, branded products have customer loyalty.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to the diffuse presence of raw material suppliers.

Threat of new substitutes: The threat of substitutes is low as alternatives don’t provide the same nutrients tailored for babies.

Competitive rivalry: The market is competitive with focus on new product innovations, promotions and quality.

Geographical Regions

North America dominates the global baby food market in terms of value owing to increasing number of working mothers and rising awareness about baby nutrition.

Asia Pacific region is expected to be the fastest growing market during the forecast period due to expanding population, improving socio-economic conditions and rising birth rates in countries like India and China. Growing middle class and working women are fueling the sales of baby food products in the region.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it