May 26, 2024
Baby Food Market

Baby Food Market Propelled By Rising Awareness About Nutrition

Baby food provides balanced nutrition and complements breastfeeding or formula feeding for infants between 4-12 months. It comes in various forms like infant cereal, bottles, jars as well as pouches containing pureed vegetables, meats and fruits. Baby food ensures babies receive proper nutrition while exploring different tastes and textures.

The global Baby Food Market is estimated to be valued at US$ 50.47 billion in 2024 and is expected to exhibit a CAGR of 3.5%  over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends

Rising awareness among parents about the importance of balanced nutrition, variety of tastes and health benefits of baby food for infants’ growth and development has been a major driver for the baby food market in recent years. With more parents realizing that home-cooked purees may not provide complete balanced nutrition in required portions, the demand for commercial packaged baby food has increased substantially. The industry has further strengthened this trend through various educational campaigns highlighting advantages of professional baby food over homemade alternatives. This rising awareness is expected to propel the baby food market even stronger during the forecast period.

SWOT Analysis

Strength: Baby food products offer essential nutrients, vitamins, and minerals required for the healthy growth and development of infants and toddlers. They are convenient and easy to feed.
Weakness: High cost of baby food products limits their adoption in low and middle-income families. Additional ingredients and processing increases costs of production.
Opportunity: Growing working women population and increasing nuclear family structure boost the demand for convenient baby food products. Product innovations catering to different tastes of children present new opportunities.
Threats: Strict regulations pertaining to ingredients, safety, and labelling of baby food products increase compliance costs for manufacturers. Intense competition among existing players.

Key Takeaways

The global baby food market is expected to witness high growth over the forecast period of 2023 to 2030.

Asia Pacific dominates the regional analysis and is expected to grow at the fastest rate. Growing birth rates and increasing disposable incomes in developing nations such as India and China are driving the market in the region.

Key players operating in the baby food market are Echosens, HISKY Medical Technologies Co., Ltd. and SMEDA Medical Co., Ltd. Baby food manufacturers are focusing on product innovations with stage-appropriate combinations of cereals, fruits, vegetables, and meat to meet evolving tastes of infants and toddlers. They are also introducing nutrition-dense ‘snack packs’ and pouches to target the on-the-go needs of young children.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it