April 18, 2024

“Applicant Tracking System Market is poised to register a CAGR of 6.4% by 2030 owing to growing demand from organizations to streamline often complex recruitment processes “

An applicant tracking system (ATS) is a software application that enables the electronic handling of a company’s recruitment needs. ATS allows companies to post jobs on online job boards, collect and sort resumes or CVs, screen candidates, and handle recruitment workflow. ATS offers advantages such as easy tracking of candidates, automated recruitment processes, and integration with social media profiles and skills databases. The use of ATS improves efficiency in sourcing, screening, and hiring top talents while reducing costs.

The Global Applicant Tracking System Market is estimated to be valued at US$ 2.67 Bn in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period from 2023 to 2030.

Key Takeaways
Key players operating in the Applicant Tracking System are IBM Corporation,,Oracle Corporation,,Jobvite Inc.,,Bullhorn Inc. (Vista Equity Partners),,iCIMS Inc. These key players are investing in innovations to enhance the functionalities of ATS and expand their global presence.

The growing demand from organizations to streamline often complex recruitment processes is driving the adoption of ATS. ATS help companies optimize time and resources by managing end-to-end recruitment tasks from one integrated platform.

Major players in the market are focusing on expanding their global footprint through partnerships and acquisitions to cater to the increasing recruitment needs across geographical locations. For example, iCIMS acquired jobs website DirectEmployers in February 2023 to strengthen its presence in Europe and Asia-Pacific regions.

Market Key Trends
One of the key trends in the applicant tracking system market is the evolution of AI-powered recruitment tools. Leading ATS providers are integrating artificial intelligence, machine learning, and predictive analytics to automate repetitive recruitment tasks, source passive candidates, screen resumes, and assess candidate fits. This is helping recruiters shortlist top talents quickly from a large applicant pool. Technologies like chatbots and video interviewing are also gaining popularity as part of the digital transformation of recruiting processes. The demand for these new-age ATS is expected to grow further over the next decade.
Porter’s Analysis
Threat of new entrants: Low switching costs are encouraging more startups in applicant tracking systems. Bargaining power of buyers: Large enterprises have higher bargaining powers due to heavy investment in applicant tracking systems. Bargaining power of suppliers: Fewer suppliers and dominance of established players increasing suppliers’ bargaining power. Threat of new substitutes: Emerging solutions like AI and predictive analytics providing alternative options to recruiters. Competitive rivalry: Intense competition due to presence of global and regional players offering customized solutions.

Geographical Regions
North America holds the largest share in the applicant tracking systems market due to heavy investments in HR technologies by organizations in the region. Asia Pacific is expected to grow at the highest CAGR during the forecast period owing to rapid digitalization of HR processes and increasing demand from countries like India and China.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it