February 15, 2025
Yerba Mate Market

Advent Of Organic And Herbal Beverages Is Anticipated To Open Up The New Avenue For Yerba Mate Market

The Yerba Mate Market is estimated to be valued at US$ 2,311.45 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Yerba mate is an evergreen plant native to subtropical South America. The leaves and twigs of yerba mate are used to make tea that has a bitter, yet slightly sweet taste. It is traditionally consumed from a container called a calabash and through a metal straw that filters out the leaf fragments. Yerba mate provides health benefits due to its rich nutritional profile including antioxidants, vitamins, minerals and amino acids. It is used as an energy boosting drink and is believed to enhance mental clarity and boost the immune system.

Market Dynamics:

Yerba mate tea is gaining popularity as a healthier alternative to coffee due to factors like:

– Increasing health consciousness: People are switching to herbal drinks like yerba mate as they are perceived as natural sources of antioxidants and contain less caffeine compared to coffee. The plant compounds in yerba mate support digestive health, weight management and cardiovascular functions.

– Wide availability through e-commerce: Growing e-commerce has made organic and herbal products easily accessible to consumers. Companies are offering yerba mate in various flavors and packaging through online retail channels to meet the rising demand. The convenience of online shopping drives the market growth.

Segment Analysis:

Yerba mate is segmented into organic and conventional segments. The organic segment dominates the yerba mate market as consumers prefer organic products due to rising health consciousness. The organic segment is expected to grow at a higher CAGR during the forecast period owing to increasing preference for chemical-free products.

PEST Analysis:

  • Political: The government of major yerba mate producing countries supports the yerba mate industry through subsidies and trade agreements to boost exports.
  • Economic: The rising disposable incomes in developing countries have increased the demand for premium wellness beverages like yerba mate.
  • Social: Changing lifestyles and increasing health awareness among consumers have boosted the popularity of yerba mate for its perceived health benefits.
  • Technological: Advancements in processing and packaging have improved the shelf life of yerba mate and increased its availability in international markets.

Key Takeaways:

The Global Yerba Mate Market Demand is expected to witness high growth, exhibiting CAGR of 5.7% over the forecast period, due to increasing demand for plant-based beverages with health benefits. The market size for 2023 is US$ $2,311.45 Mn.

Regional analysis: South America dominates the yerba mate market with Argentina and Paraguay being the major producers as the plant is native to these regions. The market in North America is expected to grow at the fastest rate during the forecast period owing to rising awareness about the health benefits of yerba mate among consumers.

Key players operating in the yerba mate market are Guayakí, Amanda, Las Marías, and Kraus.

Guayakí is a leading brand offering various organic yerba mate products. Amanda and Las Marías are popular brands in South America. Kraus manufactures conventional yerba mate products and supplies to European markets. The global market is highly competitive with these key players adopting new product launches as the key strategy to gain higher market shares.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →