by Women’s health apps have become ubiquitous as more patients and doctors turn to mobile technology for women’s healthcare needs. These apps help track menstrual cycles and symptoms, provide contraception reminders, monitor pregnancy and baby growth, give postpartum care tips, and connect users to medical professionals. Most apps focus on period and ovulation tracking, pregnancy and baby calendars, breastfeeding guides, and postpartum depression screening.
The global Women Health App Market is estimated to be valued at US$ 3.14 Billion in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The emergence of artificial intelligence-powered health monitoring tools within women’s health apps is expected to be a key market driver. AI can help detect patterns and abnormalities in tracked data that otherwise may be missed. By gathering huge amounts of anonymized personal data from millions of users, AI systems can more accurately predict symptoms, identify risks for certain health conditions, and provide more personalized advice and feedback. This helps drive better health outcomes overall. For example, AI-driven period tracking apps can predict likely causes for irregular cycles and flag concerning changes that should be discussed with a doctor. Pregnant women using AI pregnancy apps get customized tips and alerts based on their responses to daily questionnaires.
Market Dynamics
The opportunities for more advanced AI-based predictive analytics within women’s health apps are expected to flourish the global women’s health app market over the forecast period. While early period tracking apps focused mainly on logging practical data, modern AI tools give insights into one’s overall reproductive health and wellness based on both personal inputs as well as big data analysis. This allows women to take a more proactive approach to both pregnancy planning and general gynecological care. Another driver for the women’s health app market growth is rising awareness about preventive healthcare. More women now understand the value of digitally monitoring their bodies and catching issues early through apps. This increases the importance of tools that can help manage conditions even better through AI. Developers are also expanding app capabilities to cover other women’s health conditions like fertility, menopause and osteoporosis.
Segment Analysis
The Women Health App Market Share is dominated by fertility and pregnancy tracker sub segment. Majority of women health apps fall under this category as it assists women to track their menstrual cycle, periods, ovulation dates etc. which helps women plan their pregnancy. These apps analyses the cycle history and predicts fertility windows and ovulation days with high accuracy. This sub segment accounts for over 35% of the total women health app market share.
PEST Analysis
Political: Regulatory policies and data privacy laws related to women health apps vary across regions. Strict laws ensure privacy and secure data storage of sensitive women health information.
Economic: Rising awareness about women health and increasing smartphone penetration is fueling the demand for women health apps globally. This is encouraging app developers to launch more innovative apps.
Social: Women are actively using various health apps to gain knowledge related to women’s health issues and track health parameters. Sharing of health data with doctors is also enhancing through apps.
Technological: Apps are leveraging latest technologies like AI, machine learning and cloud computing to provide intelligent personalized tracking, predictive analysis and improved user experience.
Key Takeaways
The global women health app market is expected to witness high growth driven by increasing health awareness, growing number of smartphone users and favourable regulations.
Regionally, North America accounts for the largest share currently due to high rate of app adoption. Key players like Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S etc. are gaining traction in the market with their portfolio of tools and technologies supporting various functions of women health apps.
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc. These players are focusing on developing innovative solutions to enhance features, engagement and functions of women health apps.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
