July 20, 2024
U.S. Men's Underwear Market

The Rapid Advancement Of Material Science Is Anticipated To Openup The New Avenue For U.S. Men’s Underwear Market

The U.S. Men’s Underwear Market is estimated to be valued at US$ 3.37 Bn in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The U.S. men’s underwear market comprises various underwear styles such as briefs, trunks, boxers, and long underwear for adult males. Underwear is designed for comfort, support, protection, and appealing nature and worn below trouser, shorts, and swimsuits. Conventionally, briefs or boxer briefs have dominated the market though preference for boxer shorts is rising among men. Key players offer products made of cotton, polyester, microfiber, silk and spandex blended fabrics.

Market Dynamics:

Technological advancements in fabric materials is one of the key drivers propelling growth of the U.S. men’s underwear market. Manufacturers are developing innovative fabrics blended with spandex, wool, and bamboo which offer superior moisture wicking, breathability, flexibility and long-lasting fit and shape. Rising demand for lightweight, moisture-wicking and quick-drying fabrics suitable for various activities and sports is boosting sales. Additionally, the growing popularity of athleisure and activewear trend among men is augmenting demand for underwear made of advanced performance fabrics. Furthermore, increasing penetration of online retail and diverse product offerings by private labels at affordable prices on e-commerce platforms is fueling market growth over the forecast period.

Segment Analysis:

The U.S. men’s underwear market is dominated by the boxers segment. Boxers account for more than 40% of the market share as they offer breathability, coverage and comfort. They are typically preferred by men for daily use. Briefs follow boxers in terms of market share. Briefs provide support and better fit, especially for athletic activities. They are commonly worn for workouts and sports.

PEST Analysis:

  • Political: There are no significant political factors impacting the market.
  • Economic: Rising disposable income is driving higher spending on premium and designer undergarments. Additionally, an increasing young working population is boosting demand.
  • Social: Changing fashion trends leaning towards comfort over appearance are favoring versatile styles like boxers and boxer briefs. Also, increased visibility of male underwear brands via marketing influences purchase decisions.
  • Technological: Advanced fabrics ensure better moisture management, odor control and shape retention. Quick drying, breathable materials are gaining popularity.

Key Takeaways:

The U.S. Men’s Underwear Market Demand is expected to witness high growth, exhibiting CAGR of 5.4% over the forecast period 2023 to 2030, due to increasing health consciousness. The western region currently dominates the market owing to high acceptance of premium brands and vigorous marketing by local players. Key players like Hanesbrands, Jockey and Fruit of the Loom together account for over 50% of the market share due to their wide distribution networks and brand recognition. Hanesbrands leads the U.S. men’s underwear sector, driven by its large size and scale of operations across various styles.

Regional analysis suggests western U.S. leads the country’s market with over 35% share primarily due to high spending power of consumers in states like California, Texas and New York. Growing urbanization and consumer preference for snug-fitting designs is boosting sales in this region. Southern states are also exhibiting above average growth on back of rising disposable incomes.

Key players operating in the U.S. men’s underwear market are Hanesbrands, Jockey, Fruit of the Loom, Calvin Klein, and Tommy Hilfiger. Hanesbrands plays a dominant role with widest range of products catering to varying price points. Jockey is the second major player focusing on comfort through innovative fabrics like coolmax and microModal. Fruit of the Loom has a competitive advantage due to deep distribution reach across mass retailers.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it