The global Tissue Products Market is estimated to be valued at US$ 19.73 Bn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue products include facial tissues, toilet papers, paper towels, napkins and others. They are essential for maintaining hygiene and cleanliness. They are convenient to use and provide a sustainable solution for wiping, cleaning and absorbing fluids. They save time, effort and money compared to traditional non-disposable cleaning methods. The increasing awareness about health, hygiene and sanitation is boosting the demand for tissue products.
Market key trends:
The tissue products market is witnessing lucrative growth opportunities owing to increasing urbanization and fast-paced lifestyle of people. Continuous technological advancements to develop premium quality, innovative, environment-friendly and recycled tissue products by key players is favoring the market growth. Growing E-commerce industry and rising online sales of home and personal care products including tissue products is another major trend in the market.
Porter’s Analysis
Threat of new entrants: Low capital requirements and established brand loyalty act as a deterrent for new players to enter the tissue products market.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitute products and undifferentiated products offered by various manufacturers.
Bargaining power of suppliers: A limited number of raw material suppliers and differentiation in raw materials used gives suppliers moderate bargaining power.
Threat of new substitutes: Presence of substitutes like napkins, towels, baby wipes pose minimal threat due to customer’s habit of using tissue products.
Competitive rivalry: High as the market is commoditized and manufacturers compete primarily on price, advertising and promotion.
Key Takeaways
The global Tissue Products Market Growth is expected to witness high growth, exhibiting CAGR of 5.6% over the forecast period, due to increasing consumer awareness regarding health and hygiene. The market size for 2023 is US$ 19.73 Bn.
Regional analysis: Asia Pacific dominates the global tissue products market and is expected to grow at the fastest rate during the forecast period supported by increasing disposable income and expanding middle-class population in China and India.
Key players analysis: Key players operating in the tissue products market are Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others. These players are focusing on capacity expansion and new product launches to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.