by Women’s swimwear is an integral part of swimming activities as it provides modesty while enhancing the aesthetic appeal and comfort of women swimmers. Swimwear comes in various styles, sizes, and designs to suit individual body types and activities such as swimming suits, tankinis, bikinis, and one-piece swimsuits.
The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing adoption of eco-friendly swimwear is expected to be a major trend in the global women’s swimwear market over the forecast period. Rising awareness about the adverse environmental impact of conventional swimwear materials such as polyester and nylon has led to higher demand for eco-friendly alternatives made from recycled plastics and plant-based fibers. Many leading swimwear manufacturers are focusing on developing swimsuits utilizing sustainable materials such as organic cotton, recycled polyamide, and regenerated nylon to appeal to environmentally conscious consumers. Such eco-conscious innovations in materials are likely to boost the adoption of sustainable swimwear in the coming years.
SWOT Analysis
Strength: Womens swimwear products offer fashionable designs and styles. Innovation in fabrics keeps up with latest trends.
Weakness: High dependence on seasonal demand and fashion trends. Vulnerable to economic downturns impacting discretionary spending.
Opportunity: Growing popularity of water sports and beach activities. Emerging markets in Asia Pacific opening new potential markets.
Threats: Rising competition from private labels and local manufacturers. Shift to more affordable athletic and sportswear categories.
Key Takeaways
The global Womens Swimwear Market is expected to witness high growth. The global women’s swimwear market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
Regional analysis Regional analysis The Asia Pacific region currently dominates the womens swimwear market owing to large population, hot weather conditions and growing disposable incomes in developing economies like India and China. The region is anticipated to continue its dominance during the forecast period.
Key players The key players operating in the womens swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These major brands continue investing in new product innovations, celebrity endorsements and expanding to faster growing regional markets.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
