by The global notebook market comprises portable personal computers ranging from lightweight netbooks to powerful workstations. Notebooks are compact devices that are highly mobile and allow users to access work documents, content and software applications on the go. They come equipped with cutting-edge processors, wide screen displays, large storage and memory capabilities along with internet connectivity options. With growing digitalization and work-from-anywhere culture, notebooks have become essential tools for professionals across industries to ensure greater productivity outside of offices. It provides all the functionalities of a desktop PC in a lightweight and portable form factor. The compact size and mobility make them ideal for students as well to carry for educational and leisure purposes.
The Global notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
One of the major trends in the notebook market is the increasing demand for thin and ultra-light notebooks. Manufacturers are focusing on reducing the thickness and weight of notebooks to improve their portability without compromising on the features and performance. For instance, HP Inc. has launched various ultra-light Spectre series notebooks that are less than 13mm in thickness and weigh less than 1kg. Similarly, Dell Technologies offers XPS 13 series notebooks with thickness less than 14mm. The growing popularity of thin and feather-light notebooks is a significant trend being witnessed in the market.
Here is the response without mentioning market size, CAGR or the forecast period:
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate in the global notebook market due to the presence of established brands. However, new entrants need to invest heavily in R&D and brand building to gain consumer trust.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitute products like tablets. Buyers can easily switch to alternative brands based on price and features.
Bargaining power of suppliers: Component suppliers have moderate bargaining power due to the fragmented nature of the supply base and availability of alternative suppliers.
Threat of new substitutes: The threat of new substitutes is high due to the emergence of tablets as an alternative to notebooks. Tablets offer improved portability.
Competitive rivalry: The global notebook market is highly competitive due to the presence of major brands. Companies compete based on product innovation, pricing, and marketing strategies.
Key Takeaways
The Global Notebook Market Share is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030.
North America dominates the global notebook market due to high adoption of advanced technologies. However, Asia Pacific is expected to witness fastest growth due to rising disposable income in developing countries.
Key players operating in the notebook market are HP Inc., Dell Technologies Inc., Lenovo Group Limited, Acer Inc., Apple Inc. Lenovo commands the largest market share due to its wide product portfolio. HP focuses on enhancing customer experience through premium designs and technologies.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
