July 20, 2024

The Global Learning Management System Market is Driven by Digitization of Education

The learning management system allows educational institutions to effectively deliver learning content, track student participation and performance, collaborate with students and facilitate online learning. Through virtual classrooms and digital course material, the learning management system allows asynchronous as well as synchronous learning, enabling students to access learning resources 24/7. The system also streamlines administration tasks like student registration, attendance tracking, assignment submission and evaluation, documentation and reporting.

The global learning management system market is estimated to be valued at US$ 15.88 Bn in 2023 and is expected to exhibit a CAGR of 18.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends:

The key trends driving growth in the global learning management system market include rising adoption of blended learning, increasing emphasis on personalized learning and advanced analytics. Blended learning which involves a mix of online and face-to-face education is gaining traction as it offers students flexibility in learning. The learning management system facilitates blended learning delivery. The system also allows personalization of learning paths and content for each student based on their skills, learning styles and preferences. Advanced analytics capabilities of learning management systems help educational institutions to gain insights into student performance, resource usage and predict risk of dropouts. This enables targeted interventions and improvement in learning outcomes. Integration of artificial intelligence, augmented reality/virtual reality and social learning tools is another emerging trend witnessed in the learning management system market.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the learning management system market is moderate to high as the market is growing at a fast pace. However, established players have strong brand images and economies of scale which make market entry difficult for new players.

Bargaining power of buyers: The bargaining power of buyers is high due to availability of multiple options. Buyers can choose from open-source as well as proprietary learning management systems as per their budget and requirements.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are several component suppliers and switching costs are low. Suppliers do not have control over pricing.

Threat of new substitutes: The threat of new substitutes is moderate. Digital learning and other distance learning methods can act as substitutes, however learning management systems offer consolidated and centralized platform.

Competitive rivalry: The competitive rivalry in the market is high due to presence of numerous international and regional players offering differentiated products. Players compete based on product features, pricing and customer service.

Key players: Key players operating in the Learning Management System market are Cornerstone Ondemand Inc., Xerox Corporation, IBM Corporation, Netdimensions Ltd., SAP SE, Blackboard, Inc., SABA Software, Inc., Mcgraw-Hill Companies, Pearson PLC, and D2L Corporation. These players are focusing on new product launches and partnerships to expand their global footprint.

Key Takeaways

The global Learning Management System market is expected to witness high growth over the forecast period. North America captured the largest share in the global market in 2020 owing to rapid adoption of learning management systems across educational institutions and corporate organizations in the region.

Regional analysis: North America dominated the market in 2020 and is expected to retain its dominance over the forecast period as well. Asia Pacific is expected to witness fastest growth over the forecast period on account of increasing internet penetration and rising education budgets across developing economies such as China and India.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it