by Bidet seats are attached toilet seats that use water for anal and genital hygiene. They provide a hygienic cleansing alternative to toilet paper and help reduce chances of infection. The growing emphasis on personal hygiene, especially during the Covid-19 pandemic has increased the demand for bidets.
The global Bidet Seat Market is estimated to be valued at US$ 4.35 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023-2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends
The increasing hygiene awareness during the Covid-19 pandemic has been a key growth driver for the global bidet seat market. The pandemic emphasized the importance of regular hand washing and personal cleansing. It highlighted the advantages of bidet seats over dry toilet paper for maintaining genital and anal hygiene. Their cleansing capability reduces the risk of contamination and spreading viruses. This prompted many consumers globally to switch to bidet seats for their perceived hygienic and health benefits during the pandemic. The trend is expected to continue in the post pandemic era and support the ongoing expansion of the bidet seat market over the forecast period.
SWOT Analysis
Strength: Bidet seat are more hygienic and environment friendly as compared to toilet papers. They save lot of water and are easier to use for elderly people.
Weakness: High initial investment for installation of bidet seats. There is lack of awareness about benefits of bidet seats in some regions.
Opportunity: Growing awareness about health and hygiene benefits among consumers. Increasing demand for eco-friendly products provides growth opportunity.
Threats: Alternative bathing options like portable bidet spray available at cheaper prices. Initial reluctance to adopt new toilet accessories in some cultures.
Key Takeaways
The global Bidet Seat Market Demand is expected to witness high growth. The global Bidet Seat Market is estimated to be valued at US$ 4.35 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023-2031.
The Asia Pacific region dominates the global bidet seat market and the trend is expected to continue during the forecast period. Countries like Japan, China, and South Korea have shown highest adoption of bidet seats due to cultural preferences and hygiene benefits offered. North America and European countries are also witnessing growth in demand for bidet seats driven by increasing health awareness.
Key players operating in the bidet seat market are Eastman Chemical, Focus, LIXIL, TOTO, Kohler, ROCA, Brondell, Coway, Toshiba, Dongpeng, Panasonic, HSPA, HomeTECH. These companies hold major market share and are focusing on new product launches and geographic expansions to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
