May 24, 2024

The Facial Tissue Market Is Expected To Be Flourished By Rising On-The-Go Consumption Trends

Facial tissues are soft, absorbent, disposable Papers that are used for nose cleaning, face cleaning and drying. They are also known as paper handkerchiefs. Facial tissues provide hygienic solution and convenience for their users. Major uses of facial tissues include nose blowing, cleaning tears, face cleansing and so on. They are available in different packaging such as box, pocket pack, and others in various counts. The rising focus on hygiene and active lifestyles is propelling the growth of the on-the-go consumption trend, which is estimated to surge the demand for facial tissues in coming years.

The global Facial Tissue Market is estimated to be valued at US$ 25 Billion in 2031 and is expected to exhibit a CAGR Of 8.7% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

The Facial Tissue Market is Expected to be Flourished by Rising On-the-Go Consumption Trends

The rising on-the-go consumption trends referred in the heading is one of the major driver boosting the facial tissue market growth. Changing lifestyles and fast paced modern lives has increased the demand for portable and convenient personal care and healthcare products that can be used anywhere and anytime. Facial tissues being a small and easily portable product fits well with this on-the-go trend. Another driver fueling the market growth is increasing focus on personal hygiene and wellness. Growing awareness about significance of cleanliness, especially during illnesses is augmenting the adoption of facial tissues for medical and hygienic reasons. Innovation in packaging and product formulations to suit various demographic cohorts is also supporting the market expansion.


Segment Analysis

The global Facial Tissue Market is bifurcated into Box and Pocket segments. The Box segment dominates the market with over 60% share owing to larger pack sizes catering to families and institutions. The Pocket segment is growing rapidly and is expected to surpass 30% share by 2031 due to increased affordability and focus on convenience for on-the-go lifestyles.

PEST Analysis

Political: No political factors affecting the market significantly.

Economic: Rising disposable incomes in emerging nations driving demand. High inflation and economic slowdowns could impact sales.

Social: Changing consumer preferences towards hygiene and wellness boosting sales. Growing online sales channels expanding outreach.

Technological: Robust distribution networks and efficient manufacturing techniques streamlining supply chains. E-commerce enhancing accessibility.

Key Takeaways

The Global Facial Tissue Market Demand is expected to witness high growth at a CAGR of 8.7% during the forecast period of 2024 to 2031.


Regional analysis:


The Asia Pacific region is expected to witness the fastest growth over the forecast period supported by rising population, disposable incomes and health awareness in major countries like India and China. North America currently dominates led by the US while Europe is consolidating owing to stringent hygiene standards.

Key players operating in the Facial Tissue Market are Kimberly Clark, Essity, Georgia Pacific, Hengan, Procter and Gamble, Sofidel Group, Clearwater Paper Corporation, APP, Cartiere Carrara, Cascades. Key players are focusing on new product launches in pocket packs and scented varieties for premiumization. The market is also witnessing private labeling and collaborative partnership strategies by regional and local brands to gain market share.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it