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Computer software assurance solutions are designed to test software codes for potential bugs, vulnerabilities, and exploits before they are deployed. Software assurance techniques help identify security issues, enable risk assessment and impact analysis, and establish compliance with industry standards and regulations. With increasing dependence on technology and rising cyber threats, assurance of software integrity and security has become imperative. The global Computer Software Assurance market plays a vital role in evaluating software trustworthiness, maintainability, and resilience. Computer software assurance services offer validation that software systems function as intended and safeguard confidential data and transactions. Rapid digital transformation across industries has multiplied the attack surface, leading to a spate of high-profile cyber incidents involving data theft and system disruption. Organizations are now prioritizing security assurance of both proprietary as well as open-source components in their information systems to minimize risks of malware insertion and supply chain attacks.
The global Computer Software Assurance Market is estimated to be valued at US$ 8.48 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
DevSecOps is gaining traction as software teams integrate security practices into development workflows. Embedding security from the start through automated tools and procedures enables continuous testing and remediation of flaws. Use of software composition analysis, container scanning, and dependency mapping to detect known vulnerabilities in open-source components and third-party libraries is on the rise. Adoption of AI/ML based dynamic application security testing solutions that mimic real-world attacks is growing to enhance threat model coverage. Adoption of specialized assurance standards like Building Security In Maturity Model (BSIMM) and Software Assurance Maturity Model (SAMM) is leading organizations to establish centralized software security programs.
Porter’s Analysis
Threat of new entrants: Low in established markets and technologies but high in developing markets. New entrants face high costs to develop credible software solutions and gain customer trust.
Bargaining power of buyers: Moderate to high. Large buyers can negotiate lower prices and demand additional services due to their high purchase volumes.
Bargaining power of suppliers: Low. The market has many software developers and vendors providing a variety of products.
Threat of new substitutes: Moderate. Open-source and low-cost options provide alternatives, though may lack features of proprietary solutions.
Competitive rivalry: High. Major players compete aggressively on pricing, features, and services to achieve scale and drive innovation.
Key Takeaways
The global Computer Software Assurance Market is expected to witness high growth. North America dominated the market in 2023 accounting for more than 30% share owing to high technology adoption and presence of major players like IBM in the region.
Regional analysis: Asia Pacific region is expected to grow at the highest CAGR during the forecast period supported by increasing investments in digital transformation initiatives across industries in major countries like China and India. Rapid economic development and government initiatives to promote IT usage will fuel further market expansion.
Key players: Key players operating in the Computer Software Assurance (CSA) market are IBM, Broadcom, Micro Focus, Sas Institute, Sogeti (Capgemini), Veracode, Tricentis, Synopsys, PractiTest and Checkmarx. IBM holds a leading share owing to its extensive product portfolio and long-standing expertise in quality assurance and security testing domains.
