February 18, 2025
Stock Photography Market
Ict

Stock Photography Market Is Expected To Be Fueled By Rising Demand For Online Visual

Stock photography refers to the business of licensing images and footage for use in various publications, products, presentations and online visual content. It allows businesses, organizations and individuals easy access to high-quality, royalty-free visual content at affordable prices. Stock photography is widely used in areas such as publishing, advertising, film and video production, and software and app design. With the growth of digital and online media, there has been a rapid rise in demand for visual content from stock agencies. Moreover, stock images help save costs and time for businesses compared to hiring photographers and producing customized visuals.

The global stock photography market is estimated to be valued at US$ 3.84 billion in 2023 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics

One of the key drivers of the global stock photography market is the rising demand for online visual content from digital publishers, social media platforms and website developers. With internet and smartphone penetration growing worldwide, there has been a massive surge in the amount of visual content consumed online every day. Companies require a continuous supply of high-quality stock images and videos to engage online audiences. Moreover, the ease of access and affordable prices of stock images make them a cost-effective solution compared to hiring photographers or producing specialized visual content. This rapid growth in demand for visuals for online use is expected to fuel the expansion of the stock photography market over the forecast period.

Segment Analysis

The stock photography market can be segmented into macrostock and microstock. The macrostock segment is currently dominating the market owing to its wider collection of generic and evergreen photos. The professional photographers contribute their high-quality photos to macrostock agencies on a contract basis. Therefore, the macrostock segment has a huge collection of photos to cater to various commercial needs.

PEST Analysis

Political: There are no major political risks affecting the stock photography market globally. However, some countries impose strict copyright laws which need to be followed.
Economic: The overall economic growth is driving the growth of industries using visual content for their marketing and communication needs. This increasing demand from industries is propelling the stock photography market.
Social: With the rising internet and smartphone penetration, visual content is gaining prominence across different social media platforms. Brands are increasingly using images and videos to engage online audience.
Technological: Advancements in content delivery platforms like microsites and mobile apps are facilitating easy access to stock photos. Technologies like artificial intelligence are also helping in categorizing, tagging and searching large databases of photos.

Key Takeaways

The global Stock Photography Market Share is expected to witness high growth. The market size is estimated to reach CAGR of 7.1%   by 2024 from US$ 2.87 Bn in 2019, witnessing a CAGR of 7.1% during the forecast period.

Regional analysis
The North America region currently dominates the market owing to widespread presence of stock photography agencies and high commercial usage of visual content. USA and Canada are the major contributors to the North American stock photography market.

Key players
Key players operating in the stock photography market are Shutterstock, Getty Images, Adobe, Dreamstime, Fotolia, Depositphotos and Pexels. Shutterstock is currently dominating the market. The company has a massive repository of over 350 million stock photos, vector images and illustrations.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →