June 22, 2024
Sports Betting Kiosk Market

Sports Betting Kiosks to Become Mainstream Wagers by Growth of Sports Betting

The growing popularity and legalization of sports betting across various countries is driving the adoption of sports betting kiosks. Sports betting kiosks provide a convenient method to place wagers, cash out winnings and check odds directly from the venue without waiting in line. These self-service betting machines feature intuitive interfaces allowing users to easily navigate betting options for a wide range of sports events. Their compact form factor enables their placement at multiple high traffic areas within casinos, racetracks, stadiums and other sports facilities.

The Global Sports Betting Kiosk Market is estimated to be valued at US$ 2.82 Bn in 2024 and is expected to exhibit a CAGR of 6.7% over the forecast period 2024 to 2031.

Key players operating in the Sports Betting Kiosk Market Demand are International Game Technology PLC, KIOSK Information Systems, Olea Kiosks, Inc., SG Gaming, JCM Global, Kambi Group PLC., ISI, LTD., NOVOMATIC Sports Betting Solutions, Olea Kiosks, Inc., SBTech Malta Limited, Captec Ltd., Scientific Games Corporation, EasyPay System, Leroy’s Sportsbooks, Juro Trading. Sports betting kiosks allow customers to easily place wagers using their phones directly from the sports venue instead of waiting in line at the betting counter. Their round-the-clock availability helps drive additional wagering activity outside operating hours of traditional betting counters.

The growth of legalized sports betting across various regions such as Europe, Asia and North America is fueling demand for sports betting kiosks. They provide betting operators an efficient way to scale operations and attract new customers without increasing staffing costs. Sports betting kiosks placed strategically near food courts and merchandise shops help capture additional impulse wagers from spectators. Manufacturers are introducing advanced features like integrated biometrics, large interactive touchscreens and mobile wallet integration to offer an engaging experience.

Key players are focusing on international expansion to tap the potential of newly regulated markets. ISI, LTD recently partnered with Grand Casinos to deploy their PlaySports sports betting kiosks in casinos across Minnesota. Scientific Games partnered with Dutch gaming operator Toto to launch its open architecture sports betting solution in the strategically important Dutch markets. Manufacturers are actively promoting sports betting kiosks as part of their portfolio to capitalize on the rising global opportunity for regulated on-site sports betting estimated to reach over US$ 125 Bn by 2027.

One of the key trends in sports betting kiosk market is the growing popularity of esports betting. Manufacturers are introducing esports oriented features in kiosks to place bets on competitions across games like League of Legends, Dota 2, Counter-Strike etc. Kambi integrated official data from various esports leagues and tournaments to power betting options on their next-gen PlayShot kiosks. Another trend is deployment of multigame betting kiosks supporting both sports and casino betting. This allows operators to cross-sell and boost overall proceeds. Integrating cashless payment options using digital wallets and cards is also a major focus area to improve the user experience.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the sports betting kiosk market is moderate. High capital requirements for hardware and integration with betting platform operators pose a barrier to entry. However, opportunities exist for innovators with differentiated solutions.

Bargaining power of buyers: The bargaining power of buyers in the sports betting kiosk market is moderate to high as top betting platform operators can dictate terms and drive price reductions due to their large procurement volumes. Buyers have reasonable choices and switching costs are relatively low.

Bargaining power of suppliers: The bargaining power of suppliers in the sports betting kiosk market is moderate as a small number of suppliers dominate hardware manufacturing and betting software development. However, their products require minimum switching costs which balances supplier power

Threat of new substitutes: The threat of substitutes for sports betting kiosks is moderate as mobile betting apps provide an alternative. However, kiosks are more suited for certain betting environments like sports arenas where apps are less practical.

Competitive rivalry: Intense as major kiosk manufacturers and software vendors adopt aggressive pricing and product differentiation strategies to gain market share.

Geographical regions: In terms of value, the sports betting kiosk market is concentrated in North America and Europe due to established gambling regulations and large fan bases in major sports leagues.

The Asia Pacific region is projected to be the fastest growing geographical segment during the forecast period. Countries like China are liberalizing gambling restrictions and experiences strong growth in online/mobile betting. Emerging economies represent untapped potential in this region.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it