February 17, 2025
sleeping bag Market1

Sleeping Bags Market Is Expected To Drive Adventure And Comfort In The Outdoors

The global sleeping bag market is driven by the increasing popularity of outdoor recreational activities such as camping, hiking, and mountaineering. Sleeping bags provide protection, warmth, and comfort for outdoor enthusiasts spending the night away from permanent shelters. Featuring insulation technologies to retain body heat in diverse weather conditions, these versatile bags allow unfettered enjoyment of the outdoors even after nightfall.

Sleeping bags come in different shapes, sizes, insulation types, and temperature ratings to suit diverse body types and climatic conditions. Contemporary bags feature synthetic insulation materials like PrimaLoft and goose down for lightweight warmth. Rectangular and mummy styles optimize usable space and condense heat loss. Selecting the right bag allows outdoor aficionados to comfortably spend the night anywhere from tropical beaches to snow-covered peaks.

The global sleeping bag market was valued at US$ 1.64 Bn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.

Market Key Trends:

One of the key trends gaining traction in the sleeping bag market is the incorporation of innovative insulation technologies. Manufacturers are developing advanced synthetic and natural insulation blends that offer high warmth with minimal mass. For instance, PrimaLoft Gold insulation uses aerogel particles to boost heat retention while reducing bag thickness and weight. Similarly, expedition-grade bags employ down blends from eider, goose, and duck feathers to achieve outstanding warmth-to-weight ratios under extreme temperature conditions.

Another notable trend is the customization of bags according to body shapes. While mummy bags squeeze the form for better insulation efficiency, rectangular bags provide more space. Manufacturers have launched modular sleeping bag systems that use interchangeable components like zip-together bags and insulation panels to suit user preferences. Convertible technologies allow adjustable insulation levels suitable for changing temperatures through the night. Such innovations enhance user comfort on outdoor trips in varied terrains and seasons.

Porter’s Analysis:

Threat of new entrants: The threat of new entrants in the sleeping bag market is moderate as it requires large capital investments for manufacturing facilities and distribution channels. However, the market is growing which provides opportunities for new players.

Bargaining power of buyers: The bargaining power of buyers in the sleeping bag market is high. Buyers have a variety of options available from different brands at various price points.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as major raw materials required are easily available. However, specialized components require supplier investments.

Threat of new substitutes: The threat of substitutes is low in the sleeping bag market. While blankets provide an alternative, sleeping bags provide better insulation.

Competitive rivalry: The competitive rivalry in the sleeping bag market is high. Major players compete on the basis of product quality, innovation, pricing and branding.

Sleeping Bags Market Segmentation:

  • By Product Type
  • Rectangular
  • Mummy
  • Double
  • 3-season
  • 4-season
  • Kids
  • Others (blankets, quilts)
  •  By End User
  • Individual
  • Institutional (military, scouts)
  • Commercial (rentals)
  •  By Distribution Channel
  • Offline (specialty stores, department stores)
  • Online
  •  By Insulation Material
  • Down
  • Synthetic (polyester)
  • Wool
  • Cotton
  • Others (silk)
  •  By Temperature Rating
  • Summer (+35°F to +50°F)
  • 3-season (+15°F to +35°F)
  • Winter (0°F to +15°F)
  • Extreme (-10°F and below)
  •  By Size
  • Kids
  • Single
  • Double
  • Queen/King
  • Others (oversized)

Key Takeaways:

The global Sleeping Bag Market Size is expected to witness high growth over the forecast period. Increased outdoor recreational activities and adventure tourism are driving the demand. The global sleeping bag market is estimated to be valued at US$ 1.64 Bn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023-2030.

Regional Analysis: North America dominates the sleeping bag market currently due to extreme outdoor activities in countries like the US and Canada. However, Asia Pacific is expected to grow at the fastest pace with increasing youth interest in adventure sports in countries like India and China.

Key Players: Key players operating in the sleeping bag market are The Coleman Company Inc., Johnson Outdoors Inc., Oase Outdoors ApS, AMG Group, VF Corporation, Kelty, Marmot, Mountain Equipment, NEMO Equipment Inc., Sierra Designs, Snugpak Ltd., Blackpine Sports, Hyke & Byke LLC, Exxel Outdoors LLC, ALPS Mountaineering, Naturehike, Teton Sports, MalloMe, Western Mountaineering, and Mountain Hardwear. The major players are focused on expanding their product lines and global footprint through mergers and acquisitions.

*Note:
1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →