May 26, 2024
Set Top Box (STB) Chipset Market

Set Top Box (STB) Chipset Market is Powering Entertainment Experience by Next-Generation Technologies

The Set Top Box (STB) Chipset Market is a rapidly growing sector empowering intelligent entertainment experiences through innovations in next-generation technologies. STB chipsets facilitate access to a wide range of entertainment content by integrating connectivity, processing, and security functions into a single system-on-chip solution.

The Global Set Top Box (STB) Chipset Market is estimated to be valued at US$ 4412.15 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2024 to 2031.

STB chipsets enable faster app loading, higher resolution graphics, advanced gaming capabilities, and easy access to streaming content. Growing requirement for converged multiscreen video experiences and rising demand for value-added over-the-top streaming services are driving considerable growth of chipset-enabled smart TVs and IPTV devices.

Key Takeaways

Key players operating in the Set Top Box (STB) Chipset Market Size are TapImmune (US);Merck (US);BrightPath Biotherapeutics (Japan);Sellas (US);BioLife Science (US);Boston Biomedical (US);VAXON Biotech (France);Lytix Biopharma (Norway);ISA Pharmaceuticals (Netherlands);Generex Biotechnology (Canada);OncoTherapy Science (Japan);Enzo Life Science (US);Antigen Express (US);Immatics Biotechnologies (US);Immune Design (US);Immunomedics (US);Galena Biopharma (US);Generex Biotechnology Corporation (Canada); and Ultimovacs (Norway).

Growing demand for enhanced video quality and interactive content among consumers is a key factor stimulating greater adoption of next-gen STB chipsets. Manufacturers are increasingly focusing on developing technologically advanced chips with support for 4K and 8K resolution video playback, HDMI 2.1 interface, HDR10/Dolby Vision formats.

Leading chipset suppliers are actively expanding their geographic footprint by improving accessibility of innovative STB solutions in emerging markets across Asia Pacific, Latin America, Middle East, and Africa. Partnerships with network operators are helping vendors penetrate regional media ecosystems and upgrade legacy infrastructure.

Market key trends

The rising popularity of artificial intelligence-based chip architectures is one of the prominent trends in the Set Top Box (STB) Chipset Market. AI capabilities are enabling unprecedented personalization of search, recommendations, navigation and parental controls. Chipmakers are integrating AI processors/accelerators into STB SoCs to facilitate advanced analytics-driven user experiences. In addition, evolving standards for multi-AP networking and development of hybrid devices that double up as OTT streaming dongles are expanding the scope of next-generation STB platforms.

Porter’s Analysis

Threat of new entrants: Low barriers to entry as STB chip industry is established and highly competitive with few major players controlling majority of market share. However, new entrants need substantial financial investment to compete at scale.

Bargaining power of buyers: Buyers have moderate bargaining power as there are few alternatives and customers need to replace older chipsets periodically. However, buyers can negotiate on price being a large volume purchaser.

Bargaining power of suppliers: Chip suppliers have low to moderate bargaining power as technology is complex and requirements are specialized. However, established chip suppliers hold some power being designers of core technology.

Threat of new substitutes: Threat of substitution is moderate as alternative platforms like mobile, laptop are emerging but cannot replace dedicated STB functionality. However, substitutes are improving significantly each year.

Competitive rivalry: Intense competition among few global players controlling majority market share. Companies compete on technology, pricing and platform integration.

Geographical Regions

North America holds the major share in terms of value owing to high technology adoption and presence of leading companies. Europe and Asia Pacific follow next with growing digitization and pay TV penetration.

Asia Pacific region is fastest growing market for STB chipset driven by increasing middle class population, rapid urbanization and government initiatives for digitization in countries like India and China resulting in heavy investments in broadband and pay TV infrastructure. Lower production costs also attract companies to establish manufacturing bases in the region.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it