by Senbei rice crackers are thin and crispy crackers made from rice. They are popular traditional Japanese snacks that are healthy and convenient to consume on the go. Senbei crackers come in a variety of flavors like shiitake mushroom, bonito fish flakes, soy sauce, and green tea. The growing popularity of Japanese cuisine worldwide along with rising health-consciousness among consumers is driving the demand for senbei rice crackers. They are low in calories and fat while being a good source of dietary fiber. Senbei crackers can be easily packed and transported, making them a perfect snacking option. The global senbei rice crackers market is estimated to be valued at US$ 7.74 Bn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The senbei rice crackers market is expected to be flourished by rising consumer demand for healthier snack options as highlighted in the heading. As obesity and lifestyle diseases have become major health concerns, consumers are increasingly preferring snacks that are low in calories, fat, and sugar. Senbei rice crackers meet this demand as they are naturally low in calories and rich in dietary fiber. Their crispy texture and various flavors make them a tasty yet guilt-free snacking option. Additionally, the growing popularity of Japanese cuisine worldwide is another key driver for the senbei rice crackers market. Their association with Japanese culture and traditional flavors attract health-conscious global consumers. Rapid urbanization and changing lifestyles have also increased the demand for convenient snack foods that can be easily transported and consumed, adding to the growth of the senbei rice crackers market over the forecast period.
Segment Analysis
The senbei rice crackers market is dominated by the homemade segment which accounts for over 40% value share. Homemade senbei crackers are considered more traditional and retain their authentic taste by using simple ingredients. However, the packaged segment is growing at a higher rate owing to increasing preference for convenience foods and rising influence of Western snacking culture. Moreover, product innovation in flavors and packaging formats coupled with aggressive marketing by major brands is driving the packaged segment.
PEST Analysis
Political: There are no significant political risks impacting the senbei rice crackers market currently.
Economic: Rising disposable income and spending power in countries like China, India is driving demand. Growing health-consciousness is pushing organic and healthier options.
Social: Changing consumer preferences toward convenience, exposure to Western snacks is propelling demand. Additionally, popular culture promoting traditional foods as a symbol of heritage is fueling the homemade segment.
Technological: Advanced packaging solutions extending shelf-life of crackers while retaining taste and texture. Utilization of innovative flavors through customized formulations.
Key Takeaways
The Global Senbei Rice Crackers Market Growth is expected to witness high growth over the forecast period. The Asia Pacific dominates the market currently due to high consumption in countries like Japan, China, and South Korea. The Asia Pacific is expected to retain its position with countries like India and Indonesia exhibiting rising demand.
Key players operating in the senbei rice crackers market are Rubicon Technology Inc., KYOCERA Corporation, Saint-Gobain, SCHOTT AG, Monocrystal, Rayotek Scientific Inc., CRYSTALWISE TECHNOLOGY INC., ILJIN Display CO. Ltd, Namiki Precision Jewel Co., Ltd. Rubicon Technology Inc. is a market leader known for its branded ready-to-eat senbei rice crackers offering customization and innovation.
The global packaged segment is growing rapidly led by key players aggressively marketing Western-inspired flavors and on-the-go packaging formats. Protein-enriched and organic offerings are emerging as a key trend catering to health consciousness.
Note:
Source: Coherent Market Insights, Public sources, Desk research
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
