July 24, 2024
Salt Substitute

Salt Substitutes Market Is Estimated To Witness High Growth Owing The Rising Health Consciousness Among Consumers

Market Overview:

Salt substitutes, also known as salt replacers or salt alternatives, are substances that replace table salt in food and provide a salty taste like sodium chloride without high levels of sodium. Their sodium content is very less as compared to common table salt. Salt substitutes provide other benefits like potassium, calcium, and magnesium which are important nutrients for health. They are commonly used in food processing, cooking, and seasoning. The rising health concerns among consumers regarding high blood pressure associated with the consumption of sodium have boosted demand for low or no-sodium food products incorporating salt substitutes.

Market Dynamics:

Rising health consciousness among consumers and growing awareness regarding the negative effects of high sodium intake are major factors expected to drive the growth of the global salt substitutes market over the forecast period. According to WHO, reducing sodium intake to less than 5 grams of sodium/ 2000 mg of salt per day can prevent hypertension and its related health issues. Due to increased risk of developing cardiovascular diseases and stroke from high sodium intake, demand for products containing salt substitutes is increasing. Furthermore, growing preference for low or no-sodium products especially among the elderly population is also fueling the market growth. Product launches catering to evolving taste preferences through innovative salt replacer formulations is another factor contributing to the market expansion. For instance, in July 2020, K+S Kali GmbH launched its new salt substitute called EXTRA SALZ which is formulated to exactly mimic the taste of table salt with no bitter aftertaste usually associated with salt replacers.

Segment Analysis

The global salt substitutes market is segmented into mineral salt substitutes and amino acid salt substitutes sub segments. The mineral salt substitutes sub-segment dominates the market with over 65% share as these products offer similar taste and functions as salt without affecting blood pressure levels.

The global Salt Substitutes Market Trends is estimated to be valued at US$ 1.16 Billion in 2023 and is expected to exhibit a CAGR of 5.67% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

PEST Analysis

Political: Governments across various countries are promoting low sodium products to curb health issues like hypertension. Economic: Increasing health awareness and rising incomes are driving demand for premium salt substitute products. Social: Growing obesity and health concerns are encouraging people to opt for low sodium alternatives. Technological: Advancement in food processing technology has enabled development of salt substitutes with textures and tastes similar to table salt.

Key Takeaways

Regional analysis indicates North America captured over 35% market share in 2021 led by the US and Canada due to rising obesity rates. Asia Pacific is projected to be the fastest growing region owing to growing middle class population and their willingness to spend on healthy food & beverages.

Key players operating in the salt substitutes market are Cargill Inc., Nu-Tek Food Sciences LLC, Koninklijke DSM N.V., Montana Industrie Holding A.G., Angel Yeast Co. Ltd., Tate & Lyle Plc, and Innophos Holding Inc. Cargill Inc. leads the market with its broad product portfolio including LiteSalt. Nu-Tek Food Sciences offers stevia based salt replacers which are gaining popularity.

*Note:

  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it