by The global Tissue Paper market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue paper products are widely used in healthcare facilities, commercial buildings, and households. These are effective and hygienic disposable options for cleaning, sanitation, and personal use. Tissue papers are absorbent, cost-effective, and easy to carry, making them ideal for on-the-go use.
Market Key Trends:
Growing awareness about health and hygiene is driving the demand for tissue paper products across the globe. Their antibacterial properties and disposable nature make them suitable for maintaining cleanliness. Improving economic conditions and rising spent on healthcare are also fueling the market growth. Moreover, expanding e-commerce sector is increasing the product accessibility to remote areas. Manufacturers are focusing on developing innovative tissue papers using natural raw materials to cater to the rising demand for sustainable products.
Market Key Trends:
One of the key trends in the Tissue Paper Market is the rising demand for high-quality and premium products. Consumers are increasingly preferring premium tissue papers made from virgin pulp which offers better strength, thickness, softness and absorbency. Manufacturers are also introducing innovative product ranges made from premium raw materials to cater to this demand. For example, companies like Kimberly-Clark have launched premium Kleenex Cottonelle and Scott brands with quilted designs and premium wood pulp for extra softness.
SWOT Analysis
Strengths: High demand for disposable tissue paper from residential as well as commercial sectors such as hotels, restaurants, hospitals etc. due to its convenience of use.
Weaknesses: Fluctuating prices of raw materials such as wood pulp can impact the costs of tissue paper producers. Growing environmental concerns related to cutting of trees.
Opportunities: Launch of innovative sustainable and eco-friendly tissue papers made from recycled fibers or bamboo pulp to appeal to environmentally conscious customers. Growing e-commerce industry enabling improved access.
Threats: Intense competition among existing players and entry of local manufacturers impacting pricing and margins. Alternatives such as fabric towels gaining traction.
Key Takeaways
The global tissue paper market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period, due to increasing awareness about hygiene and sanitization amid COVID-19 pandemic. The outbreak has led to rising demand for tissues from households and commercial spaces to contain infection risks through regular cleaning and disinfection practices.
Regional analysis: North America leads the global market with U.S. representing the largest tissue paper market. However, Asia Pacific is expected to witness fastest growth on account of rapidly expanding middle class population and their increasing disposable incomes in countries such as China and India which is driving tissue sales.
Key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. Among these Kimberly-Clark, Essity and Procter & Gamble are the top three players globally.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
