by The reusable sanitary pads market provides an eco-friendly alternative to disposable pads through cloth pads that can be reused, washed and dried. Made of absorbent material such as cotton or bamboo fiber, reusable pads are comfortable to wear and help women manage their periods in a sustainable way.
The Global reusable sanitary pads market is estimated to be valued at US$ 4,425.3 Mn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the Reusable Sanitary Pads Market Share are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, Avni. The growing awareness about sustainability and negative environmental impact of disposables is driving the demand for reusable pads. Several companies are expanding their product portfolio and global presence to cater to the growing demand.
Market key trends
Rise in awareness about eco-friendly alternatives is a key trend in the reusable sanitary pads market. Due to the harmful plastic content in disposable pads, women are increasingly shifting to reusable cloth pads that are comfortable and cause zero waste. Manufacturers are leveraging this trend by launching new designs, materials and ranges that are safer for skin as well as the environment. Start-ups in this industry are also using innovative marketing strategies on social media to promote reusable pads among younger consumers and expand the market reach globally.
Porter’s Analysis
Threat of new entrants: High capital requirements and regulatory norms makes entry difficult for new players. Bargaining power of buyers: Large number of buyers and availability of substitutes increases buyer power. Bargaining power of suppliers: Suppliers face intense competition, availability of alternatives reduces supplier bargaining power. Threat of new substitutes: Availability of disposable pads, menstrual cups etc increases threat of substitutes. Competitive rivalry: Large number of players catering to market leads to high competition.
Geographical Regions
North America accounts for the largest share of the reusable sanitary pads market, reaching a value of over US$ 1 Bn in 2024. Increased awareness about sustainability and negative effects of disposables among millennial population drives demand. Asia Pacific registers fastest growth at a CAGR of over 12% during forecast period. Rapid growth of e-commerce in countries like India and China boosts penetration of reusable pads in rural regions. Changing attitudes towards menstruation further support uptake.
Fastest Growing Region
Asia Pacific emerges as the fastest growing region for reusable sanitary pads market between 2024-2031. This can be attributed to rising disposable income of women, growing awareness about eco-friendly alternatives via social media influencers in countries like India and China. Ease of availability through e-commerce also aids market growth. Introduction of low-cost products tailored to regional demands would continue propelling Asia Pacific as key revenue generator for reusable pads.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research.
2. We have leveraged AI tools to mine information and compile it.
