May 26, 2024
Probiotics Food And Cosmetics Market

Probiotics Food And Cosmetics Market Is In Trends By Increased Focus On Gut And Skin Health

The probiotics food and cosmetics market comprises food items and cosmetic products containing live microorganisms that provide health benefits when consumed or applied topically. Probiotic yogurt, kombucha, kefir, and fermented foods along with moisturizers, cleansers, and serums are common probiotic products. Probiotics help maintain a healthy gut microbiome and skin flora, promote skin repair, reduce inflammation, and boost immunity. Rising awareness about the role of gut and skin microbiome in overall wellness has fueled demand for these products in recent years.

The Global Probiotics Food And Cosmetics Market is estimated to be valued at US$ 127.97 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the Probiotics Food And Cosmetics Market Demand are Biomilk Skincare, Gallinée Microbiome Skincare, Probi Ab, LaFlore Probiotic Skincare, TULA Skincare, Nestlé, Archer Daniels Midland Company, Danone, DuPont, Yakult Honsha, General Mills, Kerry, BioGaia, Morinaga Milk Industry Co., Ltd., Glowbiotics LLC, Eminence Organic Skin Care, Esse Skin Care, L’Oréal, Estée Lauder. These players are focusing on new product launches and partnerships to strengthen their market position and expand globally.

The growing demand for natural, chemical-free cosmetic and food products coupled with increased health and wellness expenditure has boosted sales of probiotic items. Probiotics are gaining popularity for their interactive role in skin health and reduction of acne, aging signs, and infections when applied topically or consumed.

Rising awareness worldwide regarding gut and skin microbiome has prompted key players to explore new international markets like Asia Pacific and Latin America for probiotic product expansion. Manufacturers are investing heavily in R&D to develop novel, multi-strain probiotic blends with enhanced skin and digestive benefits.

Market Key Trends

One of the major trends driving growth in the probiotics food and cosmetics market is the increased focus on preventive healthcare and personalized nutrition. Consumption of probiotic-rich yogurts, drinks and supplements help support immunity and overall well-being. Shoppers are gravitating towards science-backed ‘good bacteria’ products that offer specific wellness benefits according to their lifestyle and health needs. The pandemic has prioritized consuming liveline probiotic food and cosmetics for digestive, skin and mental health, boosting industry revenues. Product customization as per microbial requirements of different populations is a key trend to watch out for in the future.

Porter’s Analysis

Threat of new entrants: Low barrier to entry as new companies can enter the market with innovative products. However, established players have strong brand recognition and distribution networks.

Bargaining power of buyers: Moderate as buyers have several options from available brands but suppliers efforts towards product differentiation increase switching costs.

Bargaining power of suppliers: Low to moderate as raw materials for probiotic ingredients are commoditized but key ingredient suppliers can influence prices.

Threat of new substitutes: Moderate threat from new supplement delivery formats like gummies, drinks but core probiotic benefits remain unique.

Competitive rivalry: Intense as major players compete on innovation, quality, marketing and acquire smaller brands for new product lines.

Geographical Regions

North America accounts for the largest share in probiotics food and cosmetics market in terms of value owing to health-conscious population and awareness about probiotic benefits. The United States dominates the North America region.

Asia Pacific is expected to be the fastest growing region during the forecast period due to rising disposable income, growing middle class and their willingness to spend on premium health and skincare products in countries like China, India and South Korea.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it