Printed signage includes various types of signs such as banners, flags, point-of-purchase displays, and posters, that are used for branding, advertising products and services, and providing directional information. Printed signage finds applications in various verticals including retail, transportation, event management, hospitality, education, and healthcare. The global printed signage market is driven by increased spending on advertising and marketing activities. Digital printing technologies are increasingly being adopted for printing signage due to advantages such as enhanced color accuracy, precise designs, faster printing speed, and reduced manufacturing costs.

The global printed signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

One of the major drivers for the growth of the printed signage market is the increased adoption of digital printing technologies. Digital printing technologies allow for customized, on-demand printing and variable data printing which enables printed signage as per location or event. This has boosted the application of printed signage in industries such as retail, hospitality, and outdoor advertising. Digital printing reduces production time, waste, and shelf life by enabling printing of materials as per demand. It also provides enhanced image quality and resolution compared to traditional printing. The increased adoption of digital printing is thus expected to fuel the growth of the printed signage market over the forecast period. Another driver for the market growth is the rising trend of outdoor advertising through printed signage like billboards and banners. The outdoor advertising sector is growing at a significant rate due to increasing spending on branding and marketing activities.

Segment Analysis

Printed signage is broadly segmented into billboards, transit advertising, street furniture, and place-based media. Among these, billboards segment accounted for the largest share owing to its high visibility and ability to reach a wide audience. Furthermore, the transit advertising segment is expected to grow at the fastest pace during the forecast period due to rise in transportation infrastructure coupled with increasing advertisements through buses, trains, and airplanes.

PEST Analysis

Political: Printed signage market is affected by regulations pertaining to outdoor advertising and placement of signage. However, certain countries are easing such restrictions to boost business and commercial activities.
Economic: Growth in retail, tourism and real estate industries positively impacts the demand for printed signage. On the other hand, economic slowdowns may reduce expenditure on advertisements.
Social: Changes in consumer behaviour and preferences for digital signage pose challenges. However, printed signage remains popular for creating brand awareness among local communities.
Technological: While digital signage is gaining traction, printed signage continues to play a crucial role due to benefits like affordability and ease of installation at any location. Advances in printing technologies are further enhancing the aesthetics and durability of printed signage.

Key Takeaways

The global Printed Signage Market Share  is expected to witness moderate growth over the forecast period. The global printed signage Market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030.

North America represents the largest regional market owing to growth of advertising industry and presence of major players in the region. The Asia Pacific market is anticipated to witness the fastest growth during the forecast years due to ongoing infrastructure development projects coupled with rising number of commercial establishments in developing countries like China and India.

Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Cargill, and Eli Lilly and Company. The key players focus on new product launches through extensive R&D to cater to rising demand for printed signage across end use industries, thereby strengthening their market position.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it