by The printed signage market comprising signage boards, banners, and posters that deliver important information in both indoor and outdoor settings has emerged as an effective solution for enhancing brand awareness and marketing campaigns globally. Printed signage offers various benefits such as high-definition imaging, easy setup and changeability of content, durability for outdoor use, and cost-effectiveness. They serve varied purposes ranging from wayfinding and directing consumer attention to special offers and deals.
The Global Printed Signage Market is estimated to be valued at US$ 49.62 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 To 2031.
Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Ceva, West Way Health, Norbrook, DeLaval, ImmuCell Corporation, Advanced Animal Diagnostics, and Nimrod Veterinary Products Ltd. Surging demand from industries such as retail, healthcare, and education coupled with the need for effective communication is a key factor driving the growth of the Printed Signage Market Demand. Furthermore, the rising adoption of digital signage solutions embedded with technologies such as LCD, LED, projection, and e-paper is expanding the scope of application boosting the demand for printed signage globally.
Growing demand in various end-use industries for promotional and marketing activities along with conveying important messages has significantly contributed to the growth of the printed signage market. Various industries including retail, transportation, event management, and real estate are increasingly adopting printed signage for brand building as well as guiding consumers/visitors. Furthermore, printed signage offers cost-effective communication over other traditional mediums and allows quick content changes based on requirements. With advances in printing technologies, customized and high-definition printed signage iswitnessing increasing preference across industries.
The printed signage market is also witnessing strong growth in developing regions owing to robust economic growth and increasing investments in infrastructure projects and commercial spaces. The availability of innovative and designs, ease of installation, and cost-effectiveness are driving printed signage adoption. Furthermore, several players are focusing on expanding their footprint in untapped developing markets of Asia Pacific and Latin America which will further support the growth of the global printed signage market during the forecast period.
Market key trends
Surging popularity of digital signage solutions across industries is a key trend witnessed in the printed signage market. Manufacturers are focusing on developing innovative products integrated with technologies such as LCD, LED, e-paper, and projection to capture the digital revolution. This is enabling enhanced interactivity and content changeability along with energy efficiency driving their adoption. Furthermore, growing emphasis on sustainable packaging using recyclable materials for banner and poster printing is gaining traction. Leading players focus on incorporating recycled PVC, papers, and plastics for signage production to meet sustainability goals expanding opportunities for printed signage market. No conclusion
Porter’s Analysis
Threat of new entrants: Printed signage printing requires significant investment in machinery and establishing distribution channels which acts as a barrier for new players. Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of numerous signage printing companies in the market. Bargaining power of suppliers: Suppliers of raw materials like printed sign boards, vinyl, films have moderate bargaining power due to the availability of substitutes. Threat of new substitutes: Substitutes like digital signage and plastic banners pose medium level threat as printed signage has advantages like ease of production and cost effectiveness. Competitive rivalry: The market is highly fragmented with many global and regional players competing on factors like pricing, quality, and delivery timelines.
Geographical regions concentrated in terms of value for printed signage market include North America and Europe. North America captures over 30% of the global market value led by large organized retail, hospitality and real estate sectors. Europe is the second largest region supported by increasing outdoor advertising spending.
The Asia Pacific region is emerging as the fastest growing market for printed signage. The growth is driven by increasing retail infrastructure development and real estate construction activities across developing countries like China and India. Other factors contributing include rising adaptation of printed signages for promotional and branding activities by businesses across industries
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn
