Pressure labels are self-adhesive labels that are used to signify pressures or other critical information on storage containers, bottles, and equipment. They find widespread application in industries such as oil & gas, chemicals, healthcare, and food & beverages for indicating pressures, best before dates, manufacturing dates, batch numbers, and other pertinent details. They help businesses comply with packaging and distribution regulations while ensuring product quality and safety. As pressure labels can withstand harsh conditions like heat, moisture, chemicals etc., they allow for permanent or semi-permanent printing on a variety of surfaces like metals, glass, and plastics. They simplify logistics and inventory tracking for manufacturers through encoded barcodes and RFID tags on labels.

The global Pressure Labels Market is estimated to be valued at US$ 41.56 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

With the food processing industry expanding globally due to rising populations and changing dietary habits, demand for pressure labels is surging from food packaging applications. They help establish product authenticity and prevent counterfeiting while conveying critical storage and usage details to consumers. The healthcare sector as well is increasingly adopting pressure sensitive materials for medical device and pharmaceutical labels to ensure treatment safety.

Market key trends:

One of the key trends in the pressure labels market is the rising prominence of sustainable and customizable digital printing methods. Traditionally, pressure labels involved multi-step and chemical-intensive printing processes. However, manufacturers are increasingly investing in digital printing technologies like inkjet which allow for on-demand, variable data printing with low minimum order quantities. This has improved flexibility and turnaround times while reducing waste. Furthermore, brands are favoring eco-friendly digital labels made from FSC certified paper or compostable plastic films in view of sustainability mandates. Smart labels integrated with RFID, NFC and QR codes are another evolving segment, driven by the need for interactive, real-time product tracking in supply chains.

Porter’s Analysis

Threat of new entrants: The pressure labels market requires high capital investment for equipment and machinery. Established players enjoy economies of scale which make market entry difficult for new players.

Bargaining power of buyers: Buyers have moderate bargaining power. There exists a large number of players providing pressure labels. However, switching costs are low.

Bargaining power of suppliers: Suppliers have moderate bargaining power. Raw materials for pressure labels such as paper, film, and adhesives have many substitutes available.

Threat of new substitutes: Threat of substitution is moderate as alternative labeling solutions such as adhesive labels and sleeve labels are available in the market.

Competitive rivalry: The pressure labels market is moderately competitive with the presence of both global and regional players.

Key Takeaways

The global Pressure Labels Market Share is expected to witness high growth over the forecast period supported by increasing demand from food & beverage industry. The global Pressure Labels Market is estimated to be valued at US$ 41.56 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.

The Asia Pacific region dominates the market and is expected to grow at the fastest pace during the forecast period. Expanding food processing industry and rising consumer spending in India and China will drive the regional market.

Key players operating in the pressure labels market are GlaxoSmithKline plc, Sanofi S.A., Pfizer Inc., Merck & Co. Inc., Novartis AG, Johnson & Johnson, Eisai Co. Ltd, Takeda Pharmaceuticals, AstraZeneca, Valeant Pharmaceuticals, Mitsubishi Tanabe Pharma, Abbott, F. Hoffmann-La Roche Ltd, Sun Pharmaceutical Industries Ltd, Lupin Pharmaceuticals Inc., BioCryst Pharmaceuticals Inc., Mallinckrodt Pharmaceuticals, Serum Institute of India Pvt. Ltd., CSL Limited, Teva Pharmaceutical Industries Ltd. Major players focus on new product launches and geographic expansion to increase market share.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it