by The global pressure labels market consists of pressure-sensitive labels used in various end-use industries such as food & beverages, pharmaceuticals, consumer durables, personal care, and others. Pressure labels are self-adhesive labels applied on flexible and rigid surfaces by exerting light pressure without using solvents, adhesives, water, or heat. They find wide applications in product branding and identification along with providing important information regarding manufacturing details, expiry dates, instructions for use, product specifications, and nutrition and ingredient facts.
The global pressure labels market is estimated to be valued at US$ 47.88 billion in 2024 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the major drivers fueling growth of the pressure labels market is the growing demand for flexible packaging solutions from end-use industries such as food & beverages and pharmaceuticals. Flexible packaging provides several advantages over rigid packaging such as lightweight, compact size, resealability, and cost-effectiveness which has led to surge in its adoption in recent years. Pressure labels offer an efficient labeling solution for flexible packaging formats and are easily printable. Furthermore, their self-adhesive nature enables them to stick firmly on uneven and flexible surfaces without requiring additional adhesives or processing steps. These properties of pressure labels make them ideal for application on pouches, bags, wraps, and other flexible formats. Growing preference towards flexible packaging worldwide is expected to boost the demand for pressure labels over the forecast period.
Segment Analysis
The pressure labels market is dominated by the food and beverages segment. This segment held over 25% market share in 2024 owing to the rising use of pressure labels for product information, expiry dates, nutritional facts, and other necessary details on packaged food and beverage products. Pressure labels are widely used in the food & beverage industry as they provide a tamper-evident packaging solution and ensure products reach end users with all critical information intact.
PEST Analysis
Political: The labeling regulations mandated by governments across the world regarding the information to be mentioned on medical devices, pharmaceuticals, food products etc is driving the demand for pressure labels from regulated industries.
Economic: The growth of the retail industry along with rising disposable incomes is positively impacting the sales of consumer goods which in turn is propelling the demand for pressure labels from consumer product manufacturers.
Social: Rising health awareness among consumers is increasing the demand for detailed nutritional and ingredient information on food items driving the use of pressure labels in the food industry.
Technological: Advances in labeling technologies are resulting in the development of smart and digital pressure labels integrated with QR codes, RFID tags etc allowing for automated labeling and real-time tracking of products across the supply chain.
Key Takeaways
The Global Pressure Labels Market Share was valued at US$ 47.88 Bn in 2024 and is anticipated to reach over US$ 82 Bn by 2031, expanding at a promising CAGR of 8.2% during the forecast period.
Regional analysis indicates North America dominated the market in 2024 owing to stringent regulations regarding product labeling in industries such as pharmaceuticals and medical devices. The APAC region is expected to witness the fastest growth on account of rising industrialization and the expanding retail sector in major economies of the region.
Key players operating in the pressure labels market are 3M, Abbott Laboratories, Bayer AG, Becton, Dickinson and Company, Cardinal Health, F. Hoffmann-La Roche Ltd., GE Healthcare, Gentiva Health Services, Inc., Invacare Corporation, Johnson & Johnson Services, Inc. Key players are focusing on new product launches and are investing in technologies such as RFID and digital printing to gain an edge over competitors.
