by The Presentation Software Market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Presentation software enables businesses and individuals to create digital presentations with text, images, audio, video and other multimedia content to communicate ideas and information more effectively. Popular presentation software includes Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon and Visme among others. The industry has evolved from a niche software category to a mainstream business tool used across industries like education, corporate, marketing and others. Presentations are helpful to summarize key findings, report progress, share strategic plans, pitch new ideas, conduct training sessions and more.
Market Dynamics:
The growing adoption of virtual collaboration tools and remote working culture across industries due to the COVID-19 pandemic is a key driver for the presentation software market. As physical meetings were replaced by virtual interactions, demand increased for online presentation platforms that enable real-time collaboration from different locations. For example, virtual classrooms and online training sessions are increasingly being conducted using presentation software. Furthermore, advances in artificial intelligence and machine learning have enabled presentation tools to offer features like automated content generation, data visualization, animation effects and more which enhance the user experience. This is attracting more users to opt for advanced presentation software over traditional slides based formats.
Segment Analysis
The presentation software market is segmented into cloud-based and on-premise. The cloud-based segment held the largest share of the market in 2022 owing to increased adoption of cloud services globally. This segment offers flexibility, easy access to presentations remotely and cost-effectiveness, which are some key factors driving its adoption.
PEST Analysis
Political: The presentation software market is not directly impacted by political factors. However, data privacy laws may compel companies to store critical data within their country or region specific cloud infrastructure.
Economic: Favorable global economic conditions and increasing digitalization spending by businesses are expected to drive the demand for presentation software during the forecast period. The adoption of presentation software helps improve productivity and effectiveness of enterprises.
Social: With rising focus on collaborative working and remote working culture amid pandemic, demand for cloud-based presentation software is increasing. It enables effective coordination and sharing of content and ideas amongst dispersed teams.
Technological: Advancements in artificial intelligence and machine learning are enabling presentation software to offer features like auto-formatting, auto-slides generation, insights on slides engagement etc. Integration of presentation software with other collaboration tools is also driving their adoption.
Key Takeaways
The Global Presentation Software Market Size is expected to reach US$ 5.90 Bn by 2030, expanding at a CAGR of 13% during the forecast period. Increasing digital transformation initiatives across industries and growing focus on remote working are some key factors driving the demand for presentation software.
North America held the largest share of over 35% in the global presentation software market in 2023 owing to high penetration of advanced technologies and digital technologies in countries like US and Canada. Asia Pacific is expected to witness fastest growth during the forecast period led by increasing digitalization in developing countries of the region.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint dominates the market owing to it being integrated with the full Microsoft Office suite, while Prezi, Canva and Google Slides are fast emerging alternatives.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
