July 22, 2024
Portable Printer Market

Portable Printer Market: Rising Need For On-The-Go Printing Fuels Market Growth

Market Overview:

Portable printers are compact and lightweight devices that can be easily carried and used on-the-go. These printers have the ability to print documents, photos, labels, and receipts wirelessly or via a wired connection. They offer convenience and flexibility, which is driving their demand across various end-use sectors such as retail, healthcare, transportation, and logistics.

Market Key Trends:

One key trend in the portable printer market is the increasing demand for mobile printing solutions in the retail sector. With the growth of e-commerce and mobile point-of-sale systems, retailers are adopting portable printers to print receipts and labels on the spot. This eliminates the need for traditional fixed POS systems and improves overall operational efficiency.

Moreover, advancements in technology have led to the development of portable printers with enhanced features such as wireless connectivity, high printing speed, and longer battery life. This is further boosting the adoption of portable printers across various industries.

The Portable Printer Market Size is estimated to be valued at US$ 464.7 Million in 2023 and is expected to exhibit a CAGR Of 7.7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Porter’s Analysis

Threat of new entrants: The threat of new entrants in the portable printer market is low. The market is already dominated by established players who have strong brand recognition and extensive distribution networks. Additionally, the high initial investment required to enter the market acts as a barrier for new entrants.

Bargaining power of buyers: The bargaining power of buyers in the portable printer market is moderate. While there are a number of players in the market offering similar products, buyers still have limited options. However, the increasing adoption of e-commerce platforms and online marketplaces has given buyers more power to compare prices and choose the most competitive option.

Bargaining power of suppliers: The bargaining power of suppliers in the portable printer market is low. There are numerous suppliers of printer components and materials, which gives manufacturers the ability to switch suppliers easily. Moreover, the intense competition among suppliers results in lower prices and higher availability of resources.

Threat of new substitutes: The threat of new substitutes in the portable printer market is relatively high. With the advancements in mobile technology and the increasing use of smartphones, there is a growing trend of using mobile applications to perform tasks traditionally done by printers. However, portable printers still offer unique features and convenience, which make them irreplaceable in certain applications.

Competitive rivalry: The competitive rivalry in the portable printer market is intense. There are several key players, such as Bixolon, Canon Inc., Brother International Corporation, and Fujitsu Isotec Limited, which are constantly innovating and offering new products to gain a competitive edge. The market is characterized by frequent product launches, price competition, and marketing strategies to attract a larger customer base.

Key Takeaways

The global portable printer market is expected to witness high growth, exhibiting a CAGR of 7.7% over the forecast period of 2023-2030. The increasing need for mobile printing solutions in various industries, such as retail, healthcare, and transportation, is driving the market growth. Additionally, the growing trend of remote working and the need for instant documentation are further contributing to the demand for portable printers.

In terms of regional analysis, North America is the fastest-growing region in the portable printer market, with a significant market share. The region’s advanced technological infrastructure, high adoption of mobile technology, and the presence of key players are fueling the market growth. Moreover, the increasing need for on-site printing solutions in industries like logistics and healthcare is driving the demand for portable printers in North America.

Key players operating in the portable printer market include Bixolon, Canon Inc., Brother International Corporation, Honeywell International Inc., Fujitsu Isotec Limited, Seiko Epson Corporation, Oki Printing Solutions, Toshiba Tec Corporation, Star Micronics Co., Ltd., and Zebra Technologies Corporation. These players are focusing on developing advanced portable printers with improved connectivity options and enhanced printing capabilities to stay competitive in the market. Strong distribution networks and strategic partnerships are also key strategies adopted by these players to expand their market share.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it