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The operating room integration market has significantly evolved with advanced connectivity solutions that aim to improve surgical workflows and patient outcomes. Operating room integration systems incorporate high-definition video systems, interactive displays, asset tracking capabilities and medical device integration in surgical suites. This allows vital patient data, imaging and monitoring equipment to be networked and accessed from any display within the operating room. Surgeons can optimize room configuration for each procedure, enhance collaboration between medical professionals and respond quickly in crisis situations. The global operating room integration market is estimated to be valued at US$ 1.51 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends in the operating room integration market is the growing adoption of hybrid operating rooms. Hybrid ORs are equipped with movable imaging systems such as angiography, computed tomography, and magnetic resonance imaging that allow minimally invasive surgeries to be performed alongside traditional open procedures. This facilitates improved clinical flexibility by accommodating a wide range of surgical specialties from cardiology and vascular surgery to orthopedics and neurosurgery. Hybrid ORs streamline workflows, reduce procedure times and enable real-time guidance using multiple intraoperative imaging modalities. Integration vendors are developing innovative control room designs, multi-screen technologies and surgical theater configurations tailored for hybrid operating environments. This is expected to drive increased demand for advanced integration solutions over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate in the operating room integration market. Significant capital investments are required to compete with established players in this market.
Bargaining power of buyers: The bargaining power of buyers is high due to the presence of a large number of players offering similar products. Buyers can negotiate for better prices and demand from different players.
Bargaining power of suppliers: Suppliers have low bargaining power due to the availability of many suppliers in the market supplying various components and systems for operating room integration solutions.
Threat of new substitutes: There are low threats from substitutes as operating room integration provides a unique value proposition in medical facilities by improving productivity and safety in the operating room.
Competitive rivalry: The competitive rivalry is high among existing players. Players differentiate their product offerings on the basis of quality, capability, technology, and service.
Key Takeaways
The global operating room integration market is expected to witness high growth over the forecast period.
Regional analysis: North America led the operating room integration market in 2022 and is expected to continue its dominance over the forecast period. The growth in this region is primarily driven by the advanced healthcare infrastructure and presence of key players providing innovative operating room integration solutions. Europe is also projected to showcase lucrative growth owing to growing investments in hospital infrastructure and increasing geriatric population demanding quality healthcare.
Key players: Key players operating in the operating room integration market are Fujifilm Medical Systems, U.S.A., Inc., Caresyntax Corporation, Olympus Corporation, Stryker Corportion, STERIS plc, GE Healthcare, Skytron LLC, BrainLab AG, and MedTel Healthcare. Players are focusing on new product launches and strategic partnerships with hospitals and ambulatory surgical centers to strengthen their market position.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
