by Market Overview:
A2 milk is the milk that comes from cows that produce only the A2 beta-casein protein in their milk. The modern commercial cow breeds produce a mixture of A1 and A2 beta-casein proteins in their milk. The key difference between A1 and A2 milk is that A2 milk does not contain the A1 beta-casein protein. A2 milk is marketed as being easier to digest than regular cow’s milk and having various other health benefits. A2 milk products include liquid milk, cheese, yogurt, infant formula, and other dairy-based products containing only A2 beta-casein.
Market Dynamics:
The A2 milk market is primarily driven by the growing consumer awareness about the possible health benefits of A2 milk as compared to regular cow’s milk. Studies have linked A1 beta-casein protein to various digestive issues like diarrhea, digestive discomfort, etc. This has led to consumers switching to A2 milk which is free of A1 protein. Additionally, rising lactose intolerance among individuals globally is also fueling the demand for easy-to-digest A2 milk. Product innovation with fortified milk variants rich in calcium, protein, vitamins, etc. are boosting the sales in A2 milk market. Players are focusing on new product launches catering to specific consumer needs such as bone health, weight management, digestive health, etc. This is expected to continue driving market growth over the forecast period.
The global A2 Milk Market Trends is estimated to be valued at US$ 2036.6 Mn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Segment Analysis
The global A2 milk market comprises two key segments: liquid A2 milk and A2 milk powder. Among these, the liquid A2 milk segment currently dominates the market and accounts for over 60% share. This is because liquid milk consumption is high and it is considered a healthier option than regular cow milk. The A2 milk powder segment is expected to witness faster growth in the forecast period due to increasing availability of products like infant formula, protein powder, etc. made using A2 milk powder.
PEST Analysis
Political: Various governments promote consumption of A2 milk due to its perceived health benefits. They provide subsidies and run awareness campaigns.
Economic: Rising incomes and changing dietary patterns in developing nations are boosting demand. However, higher prices compared to regular milk could hamper mass adoption.
Social: Growing health consciousness and preference for nutritious food have boosted popularity of A2 milk among consumers.
Technological: Advancements in DNA testing help identify A2 milk-producing cows and quality control during processing aids commercialization.
Key Takeaways
The global A2 milk market is expected to witness high growth, exhibiting CAGR of 9.5% over the forecast period, due to increasing health consciousness among consumers. The market size for 2023 is estimated at US$ 2036.6 Mn.
Regional analysis: The Asia Pacific region dominates the global A2 milk market currently. China is the fastest growing market attributed to rising living standards and shift towards imported dairy products. Australia and New Zealand are other major producers and exporters of A2 milk and products.
Key players: Key players operating in the A2 milk market are The A2 Milk Company Limited, FREEDOM FOODS GROUP LIMITED, Fonterra Cooperative Group Limited, Vietnam Dairy Products Joint Stock Company, Gujarat Cooperative Milk Marketing Federation Ltd, Provilac Dairy Farms Private Limited, Vedaaz Organics Pvt. Ltd , Ratnawali Dairy Products LLP, Erden Creamery Private Limited. These players are focusing on expanding production and distribution networks to cater to growing demand globally.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
