July 25, 2024
Electric Grill Market

The Adoption Of Advanced Algorithms Is Anticipated To Open Up New Avenue For The Electric Grill Market

Electric grills work on electricity and allow users to grill food both indoors and outdoors. They are portable, easy to use and clean and do not require any lighting of gas or charcoal. Electric grills use ceramic-coated grilling plates or grids that heat up quickly to grill meat, seafood and vegetables. They come in various sizes and price ranges to suit different consumer requirements. Some advanced electric grills also feature temperature controls, timers and automatic shut-off functions for convenience.

The global Electric Grill Market is estimated to be valued at US$ 4.53 Bn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics

Growing consumer preference for convenience has propelled the demand for electric grills in recent years. They eliminate the hassle of setting up charcoal or gas tanks and allow easier start-up and shut down compared to conventional grills. The indoor grilling capability of electric grills also provides more flexibility to users. Furthermore, innovations such as Wi-Fi connectivity in some advanced grills allow monitoring cooking progress remotely using smartphones. Rising health awareness is also driving some consumers towards electric grills that reduce contact with smoke and carcinogenic compounds emitted during charcoal or gas grilling. Meanwhile, growing urbanization with less outdoor space has further increased the appeal of compact and portable indoor electric grills.

Segment Analysis

The Electric Grill market is segmented into stationary and portable electric grills. The stationary electric grill segment dominates the market owing to growing preferences towards outdoor cooking among urban populations. Stationary electric grills offer more cooking area and are usually more durable than portable electric grills.

PEST Analysis

Political: The government regulations regarding outdoor cooking, carbon emissions and power consumption influence the electric grill market. Regulations towards promoting emission-free grilling propel the market growth.
Economic: The rising disposable incomes and changing lifestyles drive the demand for electric grills across regions. Economic growth supports outdoor recreational activities and investments in kitchen/outdoor appliances.
Social: The growing popularity of outdoor leisure activities like barbeque parties, camping, and spending quality time with family and friends supports the adoption of electric grills.
Technological: Advancements in grilling technologies like heat distribution, integrated smart features, and material coatings aid product innovations. Technologies for enhanced safety, connectivity and ease-of-use attract consumers.

Key Takeaways

The global Electric Grill Market Share is expected to witness high growth, exhibiting CAGR of 7.9% over the forecast period, due to increasing preferences for outdoor cooking activities among consumers.

North America dominates the electric grill market accounting for over 35% of the global sales in 2023 owing to rising consumer spending on outdoor kitchen appliances and grilling accessories in the US and Canada. The Asia Pacific region is anticipated to be the fastest growing market during the forecast period due to growing middle-class population, increasing disposable incomes and shifting trends towards outdoor cooking in countries like China and India.

Key players operating in the electric grill market are Weber, Coleman, George Foreman, Traeger, Masterbuilt, Green Mountain Grills, Char-Broil, Kenyon, Camp Chef, Blackstone, Hamilton Beach, TEC, Excelvan, Zojirushi, Delonghi, Brentwood, Fuego, PowerXL, Elite Platinum, and Cuisinart. Major players are focused on incorporating advanced technologies, launching innovative products and expanding their geographical footprint to strengthen their market position.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it