February 15, 2025

Growing use of mesitylene in agriculture to drive growth of the global mesitylene market

Mesitylene or 1,3,5-trimethylbenzene is an aromatic hydrocarbon compound. It is a colorless liquid that has a pleasant odor. Mesitylene is mainly used as a solvent in paints, rubber, and other coating applications due to its good dissolution properties. It also finds application as an intermediate in the production of various organic compounds and perfumery products. The growing demand from the agriculture sector is expected to be a major driver for the mesitylene market over the forecast period. Mesitylene is used to synthesize herbicide mesosulfuron-methyl which is used on rice, wheat and other crops.
The global mesitylene market is estimated to be valued at US$ 2,814.8 Mn in 2023 and is expected to exhibit a CAGR of 3.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Mesitylene demand is expected to increase from the agriculture sector as the global population increases and need for food production rises. Herbicides containing mesitylene help increase crop yields by controlling weeds. Asia Pacific region currently represents the largest as well as the fastest growing market for mesitylene due to high agricultural activities in countries like China and India. Major players are focusing on capacity expansion strategies to cater to the rising demand from the Asia Pacific region. For instance, in 2018, Mitsubishi Gas Chemical expanded its mesitylene production capacity in Thailand. Environment-friendly production techniques and development of bio-based mesitylene are expected to be key trends in the market over the forecast period.

Porter’s Analysis

  • Threat of new entrants: Low capital requirements and switching costs deter new entrants in this market. Existing players have established relationships with suppliers and customers.
  • Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes. However, their needs are fulfilled by the existing suppliers.
  • Bargaining power of suppliers: A few large suppliers exist for key raw materials. This gives them some control over prices but also depends on demand-supply dynamics.
  • Threat of new substitutes: Substitute products provide alternatives but not all applications. Significant R&D is required to develop better substitutes.
  • Competitive rivalry: Intense competition exists among existing players. Market share mostly depends on consistent quality, relationships, pricing and innovation.

    Key Takeaways
    The global mesitylene market size is expected to reach US$ 3,897.4 Mn by 2030, expanding at a CAGR of 3.8% during the forecast period. Increasing demand from agrochemical and construction industries is expected to drive the market.

    Regional analysis: Asia Pacific dominated the global market in 2023 and is expected to continue its dominance during the forecast period. This can be attributed to high mesitylene consumption in China, India and other developing Asian countries. The increasing construction and agrochemical industries are fueling market growth in the region.

    Key players:

Key players operating in the mesitylene market are Mitsubishi Gas Chemical Company Inc., The DOW Chemical Company, Versalis / EniChem, Refinery of Sinopec Jinling (Sinopec), EMD Performance Materials, Toyo Gosei Co., Ltd, Jiangsu Jiuri Chemical Co., Ltd., Nantong Dingji Chemical Technology Co., Ltd. Jurong Anbei Chemical Co., Ltd., and Jinzhou Petrochemical Co., Ltd. Mitsubishi Gas Chemical Company Inc. and The DOW Chemical Company together account for over 30% of the global market share.

Money Singh
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →