by Makeup packaging includes jars, bottles, containers, and compacts used to carry and store makeup products. Beauty packaging has transformed from being just a protective cover to reflecting fashion trends and brand identity promotion. Sustainable and eco-friendly packaging options like paper, glass, aluminum, and bamboo have gained popularity owing to rising environmental concerns. Consumers are willing to pay extra for products packaged in recyclable and compostable materials. The global Makeup Packaging Market is estimated to be valued at US$ 8126.03 Mn in 2023 and is expected to exhibit a CAGR of 7.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising demand for eco-friendly and sustainable packaging has accelerated the growth of the Makeup Packaging Market. Consumers are more inclined toward brands that use recyclable, reusable, and decomposable materials for packaging. This has encouraged manufacturers to invest in innovative packaging solutions made from paper, glass, aluminum, and plant-based polymers. The use of plastic has reduced significantly. Advanced printing technologies help incorporate design embellishments on green packaging, making them attractive. Companies promote their ethical and environmental credentials through sustainable beauty packaging to enhance their brand image and boost sales. This key trend is expected to dominate the market in coming years.
Segment Analysis
The global makeup packaging market is segmented by product type, material, application and distribution channel. Based on product type, the jars segment dominates the market and accounts for the largest market share. Jars enjoy high demand from consumers due to their airtight and leak-proof structure that helps extend the shelf life of makeup products.
Key Takeaways
The Global Makeup Packaging Market Share is expected to witness high growth.
Regional analysis: The makeup packaging market in North America is expected to witness high growth over the forecast period. well established cosmetic industry in the US and Canada and high per capita expenditure on personal care products in the region drive the demand for makeup packaging in North America. The region also has strong presence of key players operating in the global makeup packaging space.
Key players related content comprises Key players operating in the makeup packaging market are IKEA, Crate & Barrel, Wayfair, Amazon, Target, Walmart, AtHome, Ashley Furniture, Ethan Allen, Home Depot, Lowe’s, Bob’s Discount Furniture, Pier 1 Imports, Made.com.
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Source: Coherent Market Insights, Public sources, Desk research
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