June 22, 2024
Japan Fashion Ecommerce Market

The Japan Fashion Ecommerce Market Driven By Increase In Smartphone Penetration

The Japan fashion ecommerce market consists of a wide range of fashion apparel sold online including men’s apparel, women’s apparel, and children’s apparel. Fashion ecommerce provides customers with a variety of options from different brands at competitive prices in the convenience of their homes. With fashion ecommerce platforms, customers can easily compare products, read reviews from other customers, and choose from a variety of sizes and designs. The increased penetration of smartphones and availability of high speed internet has boosted online shopping in Japan. It is one of the dominant channels for purchasing fashion related products.

The Japan Fashion Ecommerce Market Size is estimated to be valued at US$ 64.55 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends in the Japan fashion ecommerce market is the increasing popularity of social media and influencer marketing. Many fashion brands in Japan are actively using social media platforms like Instagram and YouTube to promote new collection launches and partner with popular influencers to promote their products among target customers. Live shopping is another trend gaining popularity where influencers showcase and sell products through live video sessions on social media and messaging platforms. This has increased customer engagement for fashion brands. Personalized advertising and recommendations based on past shopping behavior and interest is another trend being adopted my major fashion ecommerce retailers in Japan to provide more relevant product suggestions to each customer and boost conversions.

Porter’s Analysis

Threat of new entrants: The Japan fashion ecommerce market has moderate threat of new entrants as it requires high initial capital investment and established brands have strong customer loyalty.
Bargaining power of buyers: Buyers have high bargaining power in this market as there are many established fashion ecommerce players providing similar products and price comparison is easy.
Bargaining power of suppliers: Established fashion brands have moderate bargaining power as there are many alternatives available for fashion products.
Threat of new substitutes: Threat of new substitutes is low as no major substitute products are available for fashion products sold online.
Competitive rivalry: The market has high competitive rivalry due to presence of many major players.

Key Takeaways

The  Japan fashion ecommerce market is expected to witness high growth. The  Japan Fashion Ecommerce Market is estimated to be valued at US$ 64.55 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 to 2031.

Regional analysis:
The Western region dominates the Japan fashion ecommerce market holding around 35% share in 2024 due to high internet and smartphone penetration. Eastern region is expected to witness fastest CAGR of 12% during the forecast period owing to rising disposable incomes.

Key players:
Key players operating in the Japan fashion ecommerce market are Nestlé S.A., The Coca-Cola Company, PepsiCo Inc., Cargill Inc., Evolva Holding S.A., PureCircle Ltd., Stevia Corp., Ingredion Inc., GLG Life Tech Corp., and Tate & Lyle Plc. Nestlé S.A. is expected to maintain its dominant position with wide range of fashion products offered on its ecommerce platform.

1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it